I did suggest to Adobe that giving away cfbuilder with CF or Creative Suite would be a good idea, it looks like they have listened as they are currently doing a promotion of CF Enterprise with 3 x cfbuilder. Sadly this is still missing the biggest target audience as most people will never be able to afford cf enterprise. Offering it with cf standard and dreamweaver/Creative Suite would work better I think.
Adobe also do not seem to represent the product on any of the generic web dev communities like Sitepoint or magazines that cover their wother products a lot but with PHP not CF. Seems a bit odd to ignore those obvious markets. Russ On Mon, Oct 18, 2010 at 10:29 AM, Andrew Scott <[email protected]>wrote: > > ColdFusion is certainly promoted on Adobe's website, and the link > adobe.com/products clearly states ColdFusion 9 there. > > I am not sure why you think that they would not promote it on their own > website, however nobody will disagree with you that Adobe should be doing > more to market it better. > > ColdFusion Builder is also promoted with Flash as well as with ColdFusion, > in fact if you buy ( I assume it is still the case) Flash Builder 4 you get > ColdFusion Builder free. I agree that to buy the thing on its own is very > pricey when you consider the alternatives, and what other langauges do > offer > as well. > > Evangalists will tell you that you are needing to do more to promte the > product, but in my opinion it should be Adobe doing this not people who are > not paid to do it. I see people advertising for ColdFusion marketing their > adds to the one market, well here in Australia at least. There is nothing > wrong with trying to get people with a diverse knowledge and good analytic > skills, these types can program in almost anything. > > Instead they complain that they can't get developers, because they > advertise > it wrong. Then because of that these people then begin to look elsewhere > for > their technologies as well. There are a lot of factors involved in this, > but > resources seems to be the main one. > > > Regards, > Andrew Scott > http://www.andyscott.id.au/ > > > > > > -----Original Message----- > > From: Ciarán Archer <[email protected]> [mailto:=?ISO-8859- > > 1?Q?Ciar=E1n_Archer <[email protected]=3e?=] > > Sent: Monday, 18 October 2010 6:58 PM > > To: cf-talk > > Subject: Adobe Marketing of ColdFusion > > > > > > Hi all > > > > I've been thinking a bit about how Adobe market ColdFusion. I wrote a > small > > piece here: > > > > http://flydillonfly.wordpress.com/2010/10/17/thoughts-on-coldfusion-and- > > adobes-marketing-strategy/ > > > > I'd love to get some feedback. > > > > Thanks in advance! > > Ciaran > > > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Order the Adobe Coldfusion Anthology now! http://www.amazon.com/Adobe-Coldfusion-Anthology/dp/1430272155/?tag=houseoffusion Archive: http://www.houseoffusion.com/groups/cf-talk/message.cfm/messageid:338278 Subscription: http://www.houseoffusion.com/groups/cf-talk/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-talk/unsubscribe.cfm
