So you're reacting to the word mojo? You seem to have a personal axe to grind here. Did you get taken by an SEO guy selling snake oil?
On Thu, Jan 6, 2011 at 7:22 PM, Dave Watts <[email protected]> wrote: > > > Know it to be true? Nobody "knows" it except the people at Google. Why > risk > > someone's hunch that's it isn't true? At best what do you gain if you're > > right? Save a few hours dev time? And at worst? You lose search engine > rank > > which can have disastrous effects on a company. To me it's not worth the > > risk just to "prove the SEO guys wrong." > > Well, this is kind of silly. If you're worried about losing search > engine rank, you have to continue doing whatever you've been doing - > existing URLs have rank that new URLs won't. Even if you were doing > URLs badly, you wouldn't want to simply switch to a better way of > doing them as you'd lose the rank you've already achieved unless > you're willing to support the old URLs as well. > > But in any case, you might want to subscribe to Matt Cutts' RSS feed - > he covers a lot of this stuff pretty well, and he's at Google. He's > discussed URL parameters' safety in searches before, although I didn't > bother to Google it today. > > > And if you think there's no such thing as SEO mojo I think you're been > > sipping one too many chi teas. > > "SEO mojo" is a way for charlatans to make money. There are some > well-known, documented facts for SEO (not in any specific order): > - content, > - logical structure, > - unique, readable titles, > - readable URLs, > - page rank from quality links to your content, > - anything that might cause duplicated content (failure to use > redirects or canonical URLs with multiple domains, etc) > > But whenever anybody starts talking about "mojo", without being able > to point to clearly definable factors ... well, I call that something > else. > > And I'm exposed to SEO stuff fairly frequently. My company relies on > SEO for its training business. When you search for: > > coldfusion training > flash training > google search appliance training > sencha training > html 5 training (although not for html5 training - not sure how we'll > deal with that yet!) > > you'll notice we're in the top 10 results. > > > Even if you take SEO right out of it, easy to read url's are nicer to > look at, easier to > > remember and just plain make sense. > > Sure, I recommend that to clients all the time. > > "Cool URIs don't change" > http://www.w3.org/Provider/Style/URI > > But that's a different discussion. If you're going to say that people > should use good URLs for unrelated reasons, you don't have to back > that up with "true facts about SEO" that aren't actually true. > > Dave Watts, CTO, Fig Leaf Software > http://www.figleaf.com/ > http://training.figleaf.com/ > > Fig Leaf Software is a Veteran-Owned Small Business (VOSB) on > GSA Schedule, and provides the highest caliber vendor-authorized > instruction at our training centers, online, or onsite. > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Order the Adobe Coldfusion Anthology now! http://www.amazon.com/Adobe-Coldfusion-Anthology/dp/1430272155/?tag=houseoffusion Archive: http://www.houseoffusion.com/groups/cf-talk/message.cfm/messageid:340551 Subscription: http://www.houseoffusion.com/groups/cf-talk/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-talk/unsubscribe.cfm
