> So you're reacting to the word mojo? Yeah, I am. Because, in every other area of computing, when you do something you can measure and verify the effects. Once you lose that ability to measure, you don't have anything worth buying.
> You seem to have a personal axe to grind here. Did you get taken by an SEO > guy selling snake oil? No. My company does some SEO work, as an adjunct to custom application development, CMS deployment, etc. But without fail so far, almost everybody I've met who works solely with SEO implies that it's some secret dark art with secret knowledge. And that's bullshit. I have a low tolerance for bullshit. Dave Watts, CTO, Fig Leaf Software http://www.figleaf.com/ http://training.figleaf.com/ Fig Leaf Software is a Veteran-Owned Small Business (VOSB) on GSA Schedule, and provides the highest caliber vendor-authorized instruction at our training centers, online, or onsite. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Order the Adobe Coldfusion Anthology now! http://www.amazon.com/Adobe-Coldfusion-Anthology/dp/1430272155/?tag=houseoffusion Archive: http://www.houseoffusion.com/groups/cf-talk/message.cfm/messageid:340561 Subscription: http://www.houseoffusion.com/groups/cf-talk/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-talk/unsubscribe.cfm