The actual adserver is the easy part. The hard part is the management
system, the forecasting, inventory tracking, campaign management,
reporting, etc. Not to mention verification and auditing, if you get
picky customers.
But be careful with the adserving part, too, because a lot of that is
patented.
Greg Wolfinger wrote:
>
> Build you own ad server. We wrote one in CF in about a week (fully robust)
> for our sites.
>
> --=@ greg @=--
> ----- Original Message -----
> From: "Eric Dawson" <[EMAIL PROTECTED]>
> To: "CF-Talk" <[EMAIL PROTECTED]>
> Sent: Wednesday, January 24, 2001 11:24 AM
> Subject: (ot) Advertising
>
> > Sorry for the OT post, but I do have the right audience.
> >
> > I need to determine which of the following approaches is best, and am
> > curious for some feedback from this list.
> >
> > 1.) Outsource Ad Serving: we sell ads, but may have a network of sales
> > agents (site users). Double Click Dart.
> > 2.) Build an Ad Management system, preferably in ASP (current site in
> ASP).
> > Need to be able to manage a site network, all sites on the same server
> farm.
> > Interested in Open Source packages, or otherwise.
> >
> > Thanks
> > Eric
> >
>
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