We put a tag that runs a CFM template at the very bottom of the email, so if
they delete it before the last line of code loads, we don't count it.

-mark

-----Original Message-----
From: Dave Watts [mailto:[EMAIL PROTECTED]]
Sent: Wednesday, January 30, 2002 3:07 PM
To: '[EMAIL PROTECTED]'
Cc: '[EMAIL PROTECTED]'
Subject: RE: HTML E-mail Stats


> We send out 18,000 multi-part newsletters at a time. Our
> open rate is about 50% for HTML so 9,000 people are opening
> the HTML newsletter.

When you talk about "open rate", does this include people who have an
HTML-capable preview pane but might delete the message without actually
reading it?

Dave Watts, CTO, Fig Leaf Software
http://www.figleaf.com/
voice: (202) 797-5496
fax: (202) 797-5444

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