I recently completed the Matter Solutions SEO training. I was surprised how much of what they do comes down to social engineering - cold calling for links.
The course wasn't so much about what to do technically, or how to trick google (anything that promotes tricking google should be left very well alone) but covered a lot on which tools to use (Moz) and how to compare your rankings against competitors. I'm sure everyone that offers SEO as a service will tell you how the other guy is wrong, and only they have the secret sauce. But as a dev, it was interesting to me to see what actually goes into an SEO campaign. Essentially it all came down to make great content, get great links to it. On Fri, May 29, 2015 at 1:42 PM, Stephen M <sgmul...@gmail.com> wrote: > OK so this isn't a ColdFusion topic, but it's not as if I am bogging down > an incredibly busy forum with OT posts. I decided to post it here because > I know a lot of you personally and respect your opinions. > > I just got to wondering about the term SEO (Search Engine Optimization) > because I am beginning to see it as a requirement in almost every web dev > job ad. > > I'm thinking that given the secrecy with which Google guard it's > algorithms and their vast knowledge about how web site owners try to game > the system, that SEO is kind of like praying to (insert favorite God or > messiah here). Impossible to prove that it doesn't work, and very easy to > claim that it has worked when the wind blows your way. > > Now of course I'm not talking about the standard techniques that make it > easy for web crawler to find your page and navigate the site (like the > sitemap xml), I'm talking about the claims made by some people that they > can improve your sites ranking by some special technique, so that you get a > high ranking regardless of the relevance of your site to the search terms. > > So do you think that it's possible to trick Google into lifting your > site's ranking or are there legitimate, non-deceptive techniques for doing > so. > > regards, > Stephen > > -- > You received this message because you are subscribed to the Google Groups > "cfaussie" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to cfaussie+unsubscr...@googlegroups.com. > To post to this group, send email to cfaussie@googlegroups.com. > Visit this group at http://groups.google.com/group/cfaussie. > For more options, visit https://groups.google.com/d/optout. > -- You received this message because you are subscribed to the Google Groups "cfaussie" group. To unsubscribe from this group and stop receiving emails from it, send an email to cfaussie+unsubscr...@googlegroups.com. To post to this group, send email to cfaussie@googlegroups.com. Visit this group at http://groups.google.com/group/cfaussie. For more options, visit https://groups.google.com/d/optout.
