On Thu, 31 Mar 2005 10:17:09 +1000, Barry Beattie
<[EMAIL PROTECTED]> wrote:
> 
>         but surely a price increase would also mean a new version/major 
> enhancements, etc?
> 
>         I mean a software company would be *mad* to increase the ticket price 
> just on a whim, yes?
> 
>         (did I hear someone murmour "Micro$oft" ?)

Nope thats you just glued to your M$ happy hour again heheehe....

Actually heres the official wording from MM themselves just today.

There has been a lot of speculation about price changes for Flex.
Let's set the record straight. As of April 1, we are adjusting the
price of Flex. There are now three different packages for Flex going
forward. For most people, the starter kit will provide everything you
need for your Flex applications: 4 CPUs and Gold Support for $29,000.
That's actually cheaper than Flex was in the past for 4 CPUs + Gold
Support. For the larger Flex applications out there, we will sell per
CPU at $15,000 per CPU. Finally, for software vendors who want to
embed Flex in their applications, we have special pricing built around
your requirements and your market. However, and this is important,
where you see value in Flex, we are interested in working with you to
design the right packaging for your needs. If you are interested in
using Flex on a real project, let us know so we can work with you and
find the right packaging/pricing to fit your needs.

In response to some of your comments, over time, we are very
interested in offering additional licensing options to broaden the
range of projects and developers who can leverage Flex technology. We
follow the market very closely, and pay great attention to your
constructive feedback. We all have a stake in the success of this
marketplace.

Why are we changing the price of Flex?

We have been building, selling, and supporting Flex for a year now.
The marketplace for rich Internet applications is really taking off.
Hundreds of applications are being delivered all over the world, and
the general interest level is really growing out there.

Within this overall marketplace, there are a variety of customer
segments and project types with varying requirements. Large enterprise
customers and systems integration partners require substantial
pre-sales engagement and ongoing assistance from Macromedia
commensurate with the value that they intend to derive from the
software. Small and medium size customers and individual developers
require low up front costs to get started fast and operate within very
limited IT budgets.

It is important to have great offerings for each type of user. There
is no "one size fits all" approach that both makes everyone successful
and is sustainable over the long term. A stratified approach makes the
most sense, and that's what we're gradually implementing. We've
adjusted our core product pricing to better reflect both the value
derived and the costs involved in driving successful projects within
large enterprise customers. We've also created a starter package that
combines deeply discounted Flex licenses with high quality support
designed to address the needs of large customers doing pilot projects
or medium size customers doing full deployments.

Please talk to us if you have special needs. We will continue to work
directly with enterprise customers doing larger deployments or who
desire Enterprise Licensing Agreements. We also have specialized
offerings for ISVs delivering packaged software solutions based on
Flex. If you have a project specifically suited to Flex but need
different packaging, please contact your Macromedia sales rep to
discuss your project and the pricing options that meet your needs. If
you see real value in Flex, there is probably a way to make it work.

Lucian Beebe
Flex product manager
Macromedia

-- 
Regards,
Scott Barnes
http://www.mossyblog.com
http://www.flexcoder.com (Coming Soon)

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