+1 Mantle On Tue, Apr 21, 2009 at 12:20 PM, Mark Stosberg <[email protected]>wrote:
> > > I don't mind the name Titanium, although I actually like saying "CGI > > Application" or "cgi app" -- do we shorten "Titanium" to "tit"? :-) > > We would say "Ti" for short, like the chemical symbol. > > > Apart from the Ti chemical symbol logo and the name Titanium itself, > > the site isn't very "metallic" what with the trees/leaves and green. > > It's kind of like calling something Chocolate and then not using brown > > as the primary colour but pink instead. The site design isn't as shiny > > and solid as the new name might suggest. If you're going to re-brand, > > you've got to go all the way and be complete. > > > > >> > http://cosmicsitedesign.com/cgi-app/ > > I agree there's some dissonance there between the brushed metal chemical > symbol local and the soft/natural tree imagery. > > I take the blame for that, as I suggested both to the designer. I > specifically wanted the branding to not the > hard/metallic/technical/masculine look with gears, bright colors and > hard edges. > > The project should evoke simplicity, a foundation, easy, flexibility, > room to grow. Which is where the color palette and imagery came from. > While I like the name "Titanium", I agree that it perhaps doesn't best > express what we are trying to convey. What we are offering is not a > giant machine with a huge user manual, it's more like a "seedwork" with > little documentation required to get started with it. > > Someone suggested "Mantle" as alternative name. The name reasonably > fits, as it describes a kind of "natural foundation" to that natural > systems build and grow upon. It's also reasonably short. :) If we > switched to it, I think that could solve the branding dissonance issue > we currently have. > > Still, I'm also OK with Titanium and it has been in use some. On the > other hand, a major marketing push and most of the users of this > framework still lie ahead of, and may not know of it at all, so now is > better than later if there's going to be name change. > > So, shall I set up a poll for Titanium vs. Mantle ? Other naming feedback? > > Mark > > > > ##### CGI::Application community mailing list ################ > ## ## > ## To unsubscribe, or change your message delivery options, ## > ## visit: http://www.erlbaum.net/mailman/listinfo/cgiapp ## > ## ## > ## Web archive: http://www.erlbaum.net/pipermail/cgiapp/ ## > ## Wiki: http://cgiapp.erlbaum.net/ ## > ## ## > ################################################################ > > ##### CGI::Application community mailing list ################ ## ## ## To unsubscribe, or change your message delivery options, ## ## visit: http://www.erlbaum.net/mailman/listinfo/cgiapp ## ## ## ## Web archive: http://www.erlbaum.net/pipermail/cgiapp/ ## ## Wiki: http://cgiapp.erlbaum.net/ ## ## ## ################################################################
