I respect what all of you are saying in terms of critique - but there is 
no way on earth he (the movie maker) would have been able to get people 
so excited and energetic in 30 minutes if he had cared only to be 
developmentally and logically and theoretically and politically correct. 
That doesn't resonate with youth who are too lost in their social media 
lives. They need quick, invigorating, actionable, triggered media on 
their face to feel provoked. I felt provoked. There is a reason why UN 
supported documentaries are not shared by every other teenager over 3 
days on a viral social network - they struggle to be compelling, and are 
terrible story tellers. I highly doubt the folks at Invisible Children 
are not aware about the implications of their approach. They tried to 
tell a good story here - and they did an excellent job at it. And the 
fact that we are having these discussions on an important listserv is a 
blessing in disguise; we are learning more about policy implications of 
international peace efforts, than we would have ever cared to learn 
about had we not heard of Kony.

I am an entrepreneur myself, and know how when you sell stuff, even if 
it is a social product and if it's going to challenge the Solow model of 
growth, it doesn't matter: you got to put it in lay man terms (sometimes 
very embarrassing) and over simplify what you are doing and offering. 
And often end up taking a completely different politically incorrect 
(not wrong, though) approach to resonate with your audiences. None of 
our research evidence and learnings are ever useful to any partner or 
investor or customer. None of our proven theories on economic 
development are even looked at. The only people who question you about 
that are people at conferences and classrooms; we are living in bubbles, 
and if we cannot learn to communicate important and proven theoretical 
ideas in crisp and pervasive media, we will be left behind.


Varun

On 03/08/2012 08:04 PM, Abraham D. Flaxman wrote:
> to make this critique a slogan, "Know Why 2012"
>
> Sent from phone
>
> ----- Reply message -----
> From: "Amer Dahmash" <adahmash at gmail.com>
> Date: Thu, Mar 8, 2012 4:27 pm
> Subject: [change] Kony 2012
> To: "Yaw Anokwa" <yanokwa at gmail.com>
> Cc: "Change Group" <change at change.washington.edu>
>
> I think the Invisible Children response is great but I feel that it fails
> to address one of the biggest problems with their campaign which one
> of my friends captured by referencing Paulo Freire's theory of False 
> Generosity:
>
> "When a system is structured so that there are oppressors and oppressed,
> some of the oppressor class feel genuine compassion toward the 
> suffering of the oppressed.
> They move to isolate that suffering and to aid it, not to address the 
> structures of society which
> are the root causes. Thus, to the extent that they relieve any 
> suffering they do so by hiding from
> themselves the genuine causes, their own privilege as oppressor class 
> members."
>
> An over-simplification perhaps but that's what the Kony 2012 campaign 
> smacks of to me.
> -amer
>
> On Mar 8, 2012, at 3:56 PM, Yaw Anokwa wrote:
>
> > Invisible Children has written a response at
> > http://s3.amazonaws.com/www.invisiblechildren.com/critiques.html
> >
> > http://visiblechildren.tumblr.com/post/18954353409/not-alone has links
> > to other critiques.
> >
> > On Wed, Mar 7, 2012 at 19:32, Yaw Anokwa <yanokwa at gmail.com> wrote:
> >> You may have heard about Kony 2012. It is a film and campaign by
> >> Invisible Children that aims to make "Joseph Kony
> >> (http://en.wikipedia.org/wiki/Joseph_Kony) famous, not to celebrate
> >> him, but to raise support for his arrest and set a precedent for
> >> international justice." The film is at
> >> http://www.youtube.com/watch?v=Y4MnpzG5Sqc.
> >>
> >> While almost everyone agrees that Joseph Kony is a bad person,
> >> Invisible Children has been criticized for their approach. Grant
> >> Oyston lays out some of those arguments against Kony 2012 at
> >> http://visiblechildren.tumblr.com/post/18890947431/we-got-trouble. The
> >> follow on posts are also informative.
> >>
> >> The spread of the Kony meme, both for and against, has been possible
> >> only because of social media. In that sense, it's quite relevant to
> >> those of us interested in leveraging technology for change...
> >>
> >> Yaw
> > _______________________________________________
> > change mailing list
> > change at change.washington.edu
> > http://changemm.cs.washington.edu/mailman/listinfo/change
>
>
> _______________________________________________
> change mailing list
> change at change.washington.edu
> http://changemm.cs.washington.edu/mailman/listinfo/change
>
>
> _______________________________________________
> change mailing list
> change at change.washington.edu
> http://changemm.cs.washington.edu/mailman/listinfo/change

-- 

*//Varun Arora
Information Systems Management | Class of 2012
Carnegie Mellon University*

Mobile/Cell: +1-412-478-2164
varora at andrew.cmu.edu
http://www.varunarora.com

        Carnegie Mellon University

-------------- next part --------------
An HTML attachment was scrubbed...
URL: 
<http://changemm.cs.washington.edu/mailman/private/change/attachments/20120308/d96fc6f0/attachment.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: cmu_email_sig_logo.gif
Type: image/gif
Size: 1244 bytes
Desc: not available
URL: 
<http://changemm.cs.washington.edu/mailman/private/change/attachments/20120308/d96fc6f0/attachment.gif>

Reply via email to