Hi All,

There's no snow in the forecast so please join us tomorrow at Change.
Jessaca Crawford  from the Seattle based NGO VillageReach
<http://www.villagereach.org/> will be joining us talk about a an IVR
system being run in Malawi called Chipatala Cha Pa Foni (CCPF)
<http://www.villagereach.org/impact/ccpf/>- or Health Center by Phone.

*What: *Jessica Crawford  - VillageReach: Health System by Phone
*When:  *12pm, Tuesday February 7
*Where: *CSE 203

Chipatala Cha Pa Foni (CCPF), or Health Center by Phone in English, was
originally designed and piloted in a rural district of Malawi by
VillageReach, the Malawi Ministry of Health and Concern Worldwide
Innovations in Maternal and Child Health. CCPF has two main components; 1)
a toll-free hotline staffed with health workers providing health
information and advice, and 2) a “tips and reminders” mobile messaging
service providing weekly messages tailored to the client’s week of
pregnancy or a child’s age.  An impact evaluation of the pilot project
demonstrated that CCPF has a statistically significant impact on MNCH
knowledge and behavior such as; increased antenatal care within the first
trimester, use of bed nets during pregnancy and among children under-5,
early initiation of breastfeeding, and knowledge of healthy behaviors
during pregnancy, such as avoiding harmful medicines. Furthermore, CCPF
users trust the service and cite the ability to access health information
from home, saving time, and saving travel costs, as key benefits. Since the
pilot project concluded in 2013, VillageReach has been working with the MOH
and local partners to scale the service to additional districts and
ultimately transition the service to MOH ownership and management.
Recently, CCPF merged with Airtel Malawi’s Dial-A-Doc program to form *Airtel
CCPF*, a zero-rated service providing health information and advice beyond
RMNCH with physician triage ability. CCPF is now positioned and on-track to
scale nationally by the end of 2017 and transition to MOH management by the
end of 2018. This presentation will discuss key elements to the successful
scale-up and transition planning as well as lessons learned throughout the


Jessica Crawford is a Senior Manager and Group Lead for the Health Systems
Group at VillageReach. With VillageReach, she has led various last mile
health systems strengthening projects in Malawi, Tanzania, and Mozambique
for over 8 years and most recently served as the VillageReach Malawi
Country Director where she led a broad portfolio of work including human
resources development, supply chain strengthening, mHealth, and community
based health programs. Jessica holds an MPH and MA in Policy Studies from
the University of Washington.
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