Reminder: This is tomorrow! If you will not be here in person, here is the google meet link where we will be livestreaming the presentation. *https://meet.google.com/kkr-mebs-okp <https://meet.google.com/kkr-mebs-okp>* Note: You do not need a google account to join the meeting. The link may also remain stable for future Change presentations, but stay tuned for updates just in case!
On Thu, Jan 25, 2018 at 2:59 PM, Esther Jang <infra...@cs.washington.edu> wrote: > Please join us for the Change Seminar next week on *Tuesday 1/30/2018* in *EEB > 003*. > > *Who:* Samia Ibtasam, PhD Candidate in UW ICTD > *What:* *Digital Financial Services and the Impacts of Gender and > Learnability on Adoption* > *When: *Tuesday, Jan 30th, 12-1pm > *Where: EEB 003* > > *Abstract: * > Worldwide, two billion people remain unbanked, the majority of whom reside > in resource-constrained environments. While banks have limited reach due to > high overhead costs of physical expansion, the global increase in mobile > penetration has created opportunities to serve the unbanked using > mobile-based Digital Financial Services (DFS). However, there are many > factors that affect the understanding, adoption, and use of DFS including > learnability of the systems and gender of the users. > > In this talk, we discuss ways in which previous exposure or domain > knowledge improve learnability, and we recommend that metrics for > learnability should include effectiveness and help sought, independent of > usability. We also identify DFS adoption opportunities such as user > readiness, interface improvements, and women's independence. We also > discuss the role of gendered barriers in the readiness for and adoption of > Digital Financial Services (DFS) and the impact of gendered roles in > curtailing or enhancing the same. We present our analysis of the > affordances or, lack thereof, in affordability of funds, the authority of > transactions, access to technological devices, and agency of social and > cultural mobility--all of which are prerequisites to fully utilizing DFS. > > *Bio: * > Samia is a second a second year Ph.D. student in the Paul G. Allen School > of Computer Science and Engineering at the University of Washington and is > advised by Richard Anderson. Previously, she worked as the founding > co-director of Innovations for Poverty Alleviation Lab (IPAL) at > Information Technology University, Pakistan and taught courses like DLab: > Global Development, Human Centered Design, Design thinking, and Technology > for Global Development. > She has been working as a researcher in Information and Communication > Technologies for Development (ICT4D) since 2010. She started her work with > speech interfaces for low-literate users with Umar Saif, Roni Rosenfeld, > and Agha Ali Raza. At IPAL, she worked to design Maternal, Neonatal and > Child Health (MNCH) solutions including information systems, diagnosis > applications etc. She also worked with Government of Punjab, Pakistan to > redesign the Immunization card and create digital health records for the > province of Punjab. Currently, she is using her knowledge of Human-Computer > Interaction to work with unbanked people to design and adapt financial > technologies and to expand financial inclusion. She is an Acumen Fund > Regional Fellow for 2015 and sometimes tweets at @SamiaRazaq. >
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