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On Thu, Jan 25, 2018 at 2:59 PM, Esther Jang <>

> Please join us for the Change Seminar next week on *Tuesday 1/30/2018* in *EEB
> 003*.
> *Who:* Samia Ibtasam, PhD Candidate in UW ICTD
> *What:* *Digital Financial Services and the Impacts of Gender and
> Learnability on Adoption*
> *When: *Tuesday, Jan 30th, 12-1pm
> *Where: EEB 003*
> *Abstract: *
> Worldwide, two billion people remain unbanked, the majority of whom reside
> in resource-constrained environments. While banks have limited reach due to
> high overhead costs of physical expansion, the global increase in mobile
> penetration has created opportunities to serve the unbanked using
> mobile-based Digital Financial Services (DFS). However, there are many
> factors that affect the understanding, adoption, and use of DFS including
> learnability of the systems and gender of the users.
> In this talk, we discuss ways in which previous exposure or domain
> knowledge improve learnability, and we recommend that metrics for
> learnability should include effectiveness and help sought, independent of
> usability. We also identify DFS adoption opportunities such as user
> readiness, interface improvements, and women's independence. We also
> discuss the role of gendered barriers in the readiness for and adoption of
> Digital Financial Services (DFS) and the impact of gendered roles in
> curtailing or enhancing the same. We present our analysis of the
> affordances or, lack thereof, in affordability of funds, the authority of
> transactions, access to technological devices, and agency of social and
> cultural mobility--all of which are prerequisites to fully utilizing DFS.
> *Bio: *
> Samia is a second a second year Ph.D. student in the Paul G. Allen School
> of Computer Science and Engineering at the University of Washington and is
> advised by Richard Anderson. Previously, she worked as the founding
> co-director of Innovations for Poverty Alleviation Lab (IPAL) at
> Information Technology University, Pakistan and taught courses like DLab:
> Global Development, Human Centered Design, Design thinking, and Technology
> for Global Development.
> She has been working as a researcher in Information and Communication
> Technologies for Development (ICT4D) since 2010. She started her work with
> speech interfaces for low-literate users with Umar Saif, Roni Rosenfeld,
> and Agha Ali Raza. At IPAL, she worked to design Maternal, Neonatal and
> Child Health (MNCH) solutions including information systems, diagnosis
> applications etc. She also worked with Government of Punjab, Pakistan to
> redesign the Immunization card and create digital health records for the
> province of Punjab. Currently, she is using her knowledge of Human-Computer
> Interaction to work with unbanked people to design and adapt financial
> technologies and to expand financial inclusion. She is an Acumen Fund
> Regional Fellow for 2015 and sometimes tweets at @SamiaRazaq.
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