> in the first question both of my interviewees could remember one they > felt positive about, but they also remembered two and respectively > five they felt very negative about. in other words they remembered > because they felt they were "bad names". to give the top one score of > 20 and the following negative name 19 seems wrong. should we give > such names points from the bottom. i e 7, 6. and 10, 9, 8, 7, 6? or > should we disregard them?
The first question (and the last) are purely designed to measure name retention. Even a bad name can have marketing value if it has strong retention. As lame as it seems, retention is very important to marketing, that's why I gave it weight. It's not a popularity contest, that what the real vote is for. Questions 2,3,4 are designed to measure the positive reaction to the name. > Were the interviewees in one country or many countries? My point being > that certain words elicit different responses due to the cultural > context in which people live. And of course, this software would be for > everyone in the world. So, it would be interesting to see what appealed > or did not appeal to the people of a particular nation. A little > out-of-scope, perhaps? :) But I'm sure we'd find very different > responses to your question from people who live in Spain or Russia or > India or Brazil or Namibia. Scott, I'm in California. I expect my results would typify the US and to a lesser extent other english speaking countries. I put my methodology online so that others could duplicate the test in their countries if they wish. I even posted a blank images so that they could create mockups in a foreign language. -Jay _______________________________________________ Cinelerra mailing list [email protected] https://init.linpro.no/mailman/skolelinux.no/listinfo/cinelerra
