Author: chipchilders
Date: Fri May 31 16:55:11 2013
New Revision: 1488308
URL: http://svn.apache.org/r1488308
Log:
Initial load of the trademark guidelines
Added:
cloudstack/site/trunk/content/trademark-guidelines.mdtext
Added: cloudstack/site/trunk/content/trademark-guidelines.mdtext
URL:
http://svn.apache.org/viewvc/cloudstack/site/trunk/content/trademark-guidelines.mdtext?rev=1488308&view=auto
==============================================================================
--- cloudstack/site/trunk/content/trademark-guidelines.mdtext (added)
+++ cloudstack/site/trunk/content/trademark-guidelines.mdtext Fri May 31
16:55:11 2013
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+Apache CloudStack, CloudStack, the CloudStack word design, the Apache
+CloudStack word design, the cloud monkey logo, either separately or in
+combination are hereinafter referred to as "CloudStack Trademarks" and
+are trademarks or registered trademarks of the Apache Software
+Foundation. Excepting the provisions outlined below you may not use the
+CloudStack trademarks or any confusingly similar mark as a trademark for
+your product, to imply endorsement by the project, or use the CloudStack
+trademarks in any other manner that might cause confusion in the
+marketplace.
+
+Trademark law dictates that owners must police their marks or risk the
+loss of the marks.
+
+The Apache Software Foundation has an established trademark policy
+([http://www.apache.org/foundation/marks](http://www.apache.org/foundation/marks))
+that when in conflict should be considered the canonical standard.
+However, the Apache Software Foundation has given the responsibility for
+brand management to the project's Project Management Committee. Thus
+this document should be taken as additive to the Apache Software
+Foundation's trademark guideline. Nothing contained herein provides an
+exception to those guidelines.
+
+# Mark usage
+
+## Wordmark
+
+The word 'CloudStack' and 'Apache CloudStack' is a registered trademark,
+and should use the '®' symbol. In places where that symbol is not
+reasonably used it is acceptable to use '(R)' as an alternative.
+
+## Other CloudStack marks
+
+The CloudStack word design, the Apache CloudStack word design, and the
+cloud monkey logo are all trademarks and should not appear without the
+'™' symbol being present.
+
+## Apache CloudStack Logo (TM)
+
+The Apache CloudStack logo with the "TM" symbol present may be
+downloaded here:
+
+[Apache CloudStack logo with "open source cloud computing" tagline (.ai
file)](http://svn.apache.org/repos/asf/cloudstack/media/ai/apache_cloudstack.ai)
+[Apache CloudStack logo without the tagline (.ai
file)](http://svn.apache.org/repos/asf/cloudstack/media/ai/apache_cloudstack_sans_tagline.ai)
+[Apache CloudStack logo with "open source cloud computing" tagline and the
Cloud Monkey (JPEG
file)](http://svn.apache.org/repos/asf/cloudstack/media/ai/apache_cloudstack_with_cloud_monkey.ai)
+[Apache CloudStack logo with "open source cloud computing" tagline (JPEG
file)](http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack.jpg)
+[Apache CloudStack logo without the tagline (JPEG
file)](http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack_sans_tagline.jpg)
+[Apache CloudStack logo with "open source cloud computing" tagline and the
Cloud Monkey (JPEG
file)](http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack_with_cloud_monkey.jpg)
+
+# Events
+
+## Exhibiting at Events:
+
+Apache CloudStack committers may, without prior approval, use the
+CloudStack Trademarks to promote exhibits or sessions at events with the
+aim to promote Apache CloudStack, though the general adherence to the
+ASF's trademark guidelines is still required.
+
+## Sponsoring Events:
+
+Sponsoring events can provide good visibility for the project, however
+it frequently requires funds that the project does not have access to.
+Many outside organizations wish to provide this type of visibility.
+
+In addition to gaining the approval of ConCom the following is required:
+
+* Sponsorship discussed and approved on the cloudstack-marketing list.
+Approval is given by the PMC.
+* Sponsorship must be provided with no additional affiliation - and only
+project provided marks used.
+* At least one committer must be planning to represent the project.
+
+## CloudStack Specific Conferences:
+
+In addition to seeking permission from ConCom and other general ASF
+guidelines the additional guidelines for Apache CloudStack:
+
+* Project approval from the PMC is needed.
+* Membership on committees deciding content should be open to any
+Committer.
+
+## Meetup groups, hackfests, barcamps, Birds of a Feather, and other
+small events.
+
+Local area user events are encouraged.
+* Events which include the CloudStack name, should be styled: "Apache
+CloudStack"
+* Annotation on the group's web presence should indicate that there is
+no affiliation between the group and the project.
+* A link to the project's website should be present.
+
+# Non-software goods
+
+* Without explicit written permission, goods bearing any of the
+CloudStack marks may not be sold.
+* Designs for non-software goods require both PMC approval and approval
+from trademarks@.
+
+# Websites
+
+No additional guidelines are required above and beyond the
+[Third Party Domain Name Branding
Policy](http://www.apache.org/foundation/marks/domains.html).
+In general:
+
+> you may not use Apache marks such as "ApacheFoo" or "Foo" in your own
+> domain names if that use would be likely to confuse a relevant consumer
+> about the source of software or services provided through your domain
+> with products or services provided by the Apache Foo project or the
+> Apache Software Foundation as a whole. You should apply the
+> "likelihood of confusion" test described in our
+> [formal Trademark Policy|http://www.apache.org/foundation/marks/], and
+> please realize that the use of Apache marks in third party domain
+> names is generally not "nominative fair use."
