Please distribute to others who may be interested... You are hereby invited to a seminar in our twelfth interdisciplinary series on Evolution, Complexity and Cognition <http://ecco.vub.ac.be/?q=node/108> (ECCO 2015-2016)
*We will have a double seminar this time: Florian Kleedorfer at 14h, and Marjoriikka Ylisiurua at +/- 15h45, with a small break in between. Both abstracts are below.* <https://www.researchgate.net/profile/Marjoriikka_Ylisiurua> Time: Friday June 24, 14h-18h Place: *room * *D.1.07*, building D, VUB ------------------------------ Web of Needs Florian Kleedorfer <http://sat.researchstudio.at/en/florian-kleedorfer> (Research Studios Austria, Vienna) Abstract: The Web as related to commerce suffers from a fundamental asymmetry. While there is a great number of commercial offers available, consumer needs are rarely made publicly available. While most user-oriented services can only try to deduce needs from observable behaviour, Web search engines have privileged access to explicitly formulated consumer needs, which in our opinion is the reason for their commercial success. However, we believe that there is much to be gained from explicit formulation and publication of user needs for the sake of connecting actors with compatible intentions. Making first practical steps in this direction, we present the Web of Needs, an approach for publishing needs on the Web of Data and building a protocol that allows decentralized matching of needs and communication between need owners. The talk will address the technical approach, its relationship with the concept of offer networks, and explain the current state of development as well as envisaged applications and future challenges. Riding out the wave. Exploring the moments of overflow in online discussions Marjoriikka Ylisiurua <https://www.researchgate.net/profile/Marjoriikka_Ylisiurua> (University of Helsinki, Finland) Abstract: The promise of newly data-intensive science has opened exciting new frontiers in studying human behavior to better understand human interactions in a societal scale. My presentation starts by describing the first phases in our internationally unique opportunity to probe the entire history of open online discussion forum, the oldest and largest Finnish site, Suomi24.fi. Combining algorithmic iterations with close reading of Suomi24 material, we concluded in our first-stage exploratory study in late 2015 that some questions are hard if not impossible to address. However, Suomi24 forum data is promising material to study health literacy taking place as an online narrative process in a consumer peer group, by analyzing the diet discussion topics and defining them as frames, or ways of seeing the world. While online discussions are often studied as birth, competition and dialogue between various frames, I am especially interested in observing the elements of overflow and shifts in frames, or the moments when “life beyond the frame has an impact on the frame”. This "change in thought or behaviour" is a traditional focus in marketing or political studies, but there is a historical Nordic welfare state tendency to see citizens as “patients”, who only need correct nutritional information to choose rationally and eat well. Yet, in modern consumerized Finnish society, traditional paternalism expressed by public health officials may be acceptable with regards to alcohol policy, but not as obviously w.r.t. selection of diets. This tension can also be observed in Suomi24 discussions. I state that selection of diet, as many other consumer decisions, is less about understanding and remembering repeated messages from doctors and nutritionists, than a complex process of negotiation with multiple stakeholders fighting for consumer attention. My question is therefore whether and how we could typify evolutive patterns in these negotiations, using massive online materials available. ------------------------------ Upcoming Seminars Our new seminar season will start in October, and there will also be a seminar on September 23. See our website for the latest news. See also the ECCO/GBI calendar <https://www.google.com/calendar/embed?src=azMyN252aWluM2JoMnU3MXY5OGt2ZzliOGdAZ3JvdXAuY2FsZW5kYXIuZ29vZ2xlLmNvbQ> . You can add this calendar to your calendar application through here <https://www.google.com/calendar/ical/k327nviin3bh2u71v98kvg9b8g%40group.calendar.google.com/public/basic.ics> More info about the ECCO seminar program: http://ecco.vub.ac.be/?q=node/108 <http://ecco.vub.ac.be/?q=node/108> -- Evo Evo Busseniers - Seminar Coordinator ECCO Group (VUB) <http://ecco.vub.ac.be/?q=node/1> Email: ecco.semi...@gmail.com Website: http://vub.academia.edu/EvoBusseniers <http://be.linkedin.com/in/weaver9/>
