Following up on some recent posts that made little sense...

Web usage statistics, such as those produced by programs such as analog 
cannot be used to make strong inferences about the number of people who 
have read a website or webpage. Although those who compile these 
statistics usually try to make this clear, people still insist on 
misusing them to make overly strong inferences. 

Attaching meaning to meaningless numbers is worse than not having the 
numbers at all. When you lack information, it is best to know that you 
lack the information. Web statistics may give the user a false sense of 
knowledge which can be worse than being knowingly ignorant.A useful 
analogy is with putting up advertising posters. You will never really 
know how many people have noticed them or read them.It is not enough to 
say that the statistics should be taken with a grain of salt; they should 
be taken with a salt lick. 

If you want to understand why no inference about the number of people 
reading your pages can be made from web statistics read on. Otherwise, 
you may wish to just trust that statement or may wish to skip to the 
section on Quick Questions and Answers.

What web stats are really good for?
---------------------------------------------
Web stats are useful for web administrators to get a sense of the actual 
load on the server. This is useful for diagnostics and planning, and for 
detecting unusual behaviour that may require planning action. The goal of 
the administrator is to keep the server running smoothly under expected 
loads, while improving the speed and reliability of obtaining documents 
from the site. The best way to achieve this is to have browsers retrieve 
documents from places closer to where they will be used (and even from 
memory) than to get them from the disk on the server. It is only when the 
file is retrieved from the server that the server has the ability to keep 
track of the access.

Rest at: http://www.goldmark.org/netrants/webstats/


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