From what I understand this is a common practice. It helps avoid
spending time in court when somebody says "That was based on I sent them!"
Steve
Steve Rigby wrote:
Apple’s Unsolicited Idea Submission Policy
Apple or any of its employees do not accept or consider unsolicited
ideas, including ideas for new advertising campaigns, new promotions,
new or improved products or technologies, product enhancements,
processes, materials, marketing plans or new product names. Please do
not send any original creative artwork, suggestions or other works.
The sole purpose of this policy is to avoid potential
misunderstandings or disputes when Apple’s products or marketing
strategies might seem similar to ideas submitted to Apple. So, please
do not send your unsolicited ideas to Apple or anyone at Apple. If,
despite our request that you not send us your ideas, you still send
them, then regardless of what your letter says, the following terms
shall apply to your idea submission.
TERMS OF IDEA SUBMISSION
You agree that: (1) your ideas will automatically become the property
of Apple, without compensation to you, and (2) Apple can use the ideas
for any purpose and in any way, even give them to others.
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