After reading Tom's response, and the first email calling the windows guy elitist, I'm thinking some don't know what elitist means. It's hard to be an elitist when you are the populist. It's interesting to watch the MFB's sputter on for a page about how much these ads don't matter..so much they have to keep writing. If there is misinformation spread in the ad, it's matched equally in Tom's response...he probably thinks intel makes special really super duper cheap CPU's for all those other vendors and turns the 'high quality' switch on for the mac units. Of course apple ram is so much better, they have the same switch when memory is made. I wish I had one of those apple hard drives in my HP laptop too...that hand cranked hard drive I have is a pain.
Also, Tom, you may want to actually watch the I'm a mac/I'm a pc ads...I don't recall OS X ever being shown at all. But I could be wrong. On Tue, Apr 7, 2009 at 7:27 AM, Tom Piwowar <[email protected]> wrote: > >Just saw another new Windows ad on TV. No Lauren. A guy this time. > > He says that Macs are all about esthetics, not computing power. He > >wants a Windows machine because he is "picky." He is an elitist. > > Laptop Hunters strikes again. And misfires again. > > This time we meet "G." I encounter this type of person from time to time. > Someone with a tenuous grasp on technology who thinks they know it all. > Best to just stand back and let them waste their money. Not a sympathetic > character either. Anyone who thinks Apple's Mac guy is too snarky is > going to instantly hate "G". > > Again the ad does not ring true. "G" says he is technically savvy and > wants a computer that meets his needs, but never tells us his needs. They > could have dropped us a quick hint. Is "G" a video producer, college > student, accountant, reporter, or gigolo? > > "G" says Macs are all about esthetics and proves he isn't by selecting a > really ugly computer. Like Lauren's, the computer he selects is huge, not > what most people today think of as a laptop. It is really a compact > desktop. Does not look like something a "picky" person would buy. He gets > a computer that is low-priced because it is undesirable. The computer > gets big-number specs by using cheap parts. So once again the ad reeks of > falseness. > > Apple does not need to run ads to respond. MS is digging a hole for > itself with these ads. The ads demonstrate that Windows is for the > clueless. > > Apple ads tend to show the product. I think the best ones today are for > the iPhone. The ads fill the screen with the iPhone's screen and show the > device being used for practical things. Apple is not selling esthetics or > computing power, they are selling how the device empowers the user. > People respond emotionally with "I want to be able to do that." > > With Apple's I'm a Mac/I'm a PC ads the characters are personifications > of their respective brands. But Apple's ads don't focus on the people, > the ads focus on specific features. They point out that Vista is buggy, > or that Vista is annoying, or that the Mac has great connectivity. The > ads are specifically about the product. Microsoft's ads are not about > their product. > > Have you seen Comcast's latest ads (comcasttown.com)? Like Microsoft, > Comcast does not want to talk about their product at all and Comcast's > latest ads don't. Comcast does not want to go head to head with the FIOS > guy -- they will lose. So Comcast's ads just focus on being totally cool > and making the viewer feel good. The ads are strange, but I suspect they > will be very effective at getting people to forget all the bad things > they know about the Comcast. > > > ************************************************************************* > ** List info, subscription management, list rules, archives, privacy ** > ** policy, calmness, a member map, and more at http://www.cguys.org/ ** > ************************************************************************* > ************************************************************************* ** List info, subscription management, list rules, archives, privacy ** ** policy, calmness, a member map, and more at http://www.cguys.org/ ** *************************************************************************
