I've only seen the one. That was in the largest mall in Hawaii. I'm a Mac fan, but this place was the furthest from exciting. I was even looking for new and exciting things for my Mac, but nothing jumped out at me. I was going to use the idea that this place was as exciting as a library, but it didn't come close. Maybe it was my fault of being in Hawaii. A lot of things looked fun. The Apple store wasn't one of them. Of course the food court wasn't either.

Jeff M


On Jul 17, 2009, at 7:29 AM, t.piwowar wrote:

On Jul 17, 2009, at 6:44 AM, Snyder, Mark - IdM (IS) wrote:
Okay, Jeff, here goes.  Apple generates lots of "excitement" at their
stores when they release a new product.

Not just then. The stores are very well designed to showcase their product and provide lots of time for hands-on experimenting. Unlike other stores Apple is perfectly fine with folks using the gear intensively. Some travelers even use Apple Stores like internet cafes. Customers interact and swap insights like no other store I have ever seen. The store is almost like a club. I once needed to know something about the innards of a new model. I went to the Apple Store and took a Mac partially apart. Nobody seemed to mind. All this produces an exciting and appealing atmosphere.

Meanwhile at the Zune Store they will be holding a seminar on "How To Use the Group Policy Editor to Manage Local Computer Policy in Windows." Cool. Or is that "cold?"


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