They could try adding some color. Black and white looks clean and
nifty for a bit, but the eye needs something to grab it's attention.
The background screens weren't doing the job. As a long time Mac fan I
don't know how I can say it any plainer, but the store was boring.
Maybe some life size placards and posters, etc. of software and
upcoming software and/or something not black and white? Thinking of my
high school days in the movie theater there.
Jeff M
On Jul 17, 2009, at 8:23 AM, Snyder, Mark - IdM (IS) wrote:
Okay, you asked and I took a stab at defining excitement and you
panned
it. So, Jeff, tag, you're it: tell us (or stop sneering). Make it
relevant, too and tell us how M$ will generate excitement.
Thank you,
Mark Snyder
-----Original Message-----
Apple generates lots of "excitement" at their stores when they
release
a new product. People line up for the opening at their stores; that
is consumer excitement.
We normal types call that kind of excitement "marketing hype" and
those
people lining up, "schmucks."
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