John Hodgman and Justin Long are acting as computers. They're cartoon
characters, especially Hodgman, as always. Never once did they claim to
be real people--not actors, as did the actors pretending to be in real,
unrehearsed situations, in the MS commercials.
John Hodgman is pretty funny. Reminds me of our old PC that I couldn't
find on the network last night because it disconnects from the network
at random times for no reason. The Macs rarely do that. The PCs do it
all the time, if they appear at all. Hmmm. Maybe the Apple ads are more
real than the MS ads. Yes!
You surely haven't missed the last 3 years of get a mac ads?
>
The difference between the Mac ads and the PC ads are obvious when you
consider the "Lauren" ad where she said she looked at Macs, but never
bothered to go into the Apple store long enough to look at anything. OTOH,
the Apple PPC ads were exaggerated, but their comparisons were based on
benchmark tests, not actors pretending to be "real" people as in the MS ads.
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