One of the things that Apple does is to spread a lot of false rumors.Deliberately? I'd question the ethics of a company that did this.
Internally only. Plenty of other companies do the same including ones where I've worked. When a company has a unique product or a special formula, they do a lot internally to keep it secret. That's not unethical when the internal company policy is known to employees, as it is at Apple.
Those who deliberately expose company product or R&D secrets are taking a known risk, and are themselves the unethical ones.
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