On Thu, Jan 7, 2010 at 11:36 AM, mike <[email protected]> wrote:

> If the youngsters were hip to what tech works well, they'd not be buying
> ipods for 'sound quality', ipods are not known for their fidelity.

  You are right.  They don't buy or want them for their sound quality.
 They want them because they are trendy bling.  The fact that iPods
are made by Apple is of no consequence to them.  Chances are, a lot of
these youngsters who have an iPod are not even aware that Apple makes
it.

  There are a lot of folks, even some who are over thirty, who cannot
tell me what brand of digital camera they have without taking it out
and looking at it.  This is in spite of the fact that they are forever
taking pictures with it and showing them off to their friends.  Back
in the day of film, it was virtually impossible that camera users not
to know what kind of camera they had.  I think that consumers are so
completely flooded with choices these days, and are also so frightened
by everything digital, that they no longer feel as though they can
make their own decisions, so they just get whatever is there as long
as it basically works.  Consumers are cowed as never before.

  Steve


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