Black and white (well, two colour - background colour, a-la t-shirt, and the drawing colour) is best for use in mass production. It reduces cost, also reduces visual overload.

If you look around, you'll find many of the most recognizable logos are two colour - Nike swoosh, Intel Inside, Cisco's bandwidth meter logo, and so forth.

A mascot, on the other hand, _needs_ to be multicoloured. It's there to catch the eye, draw the attention to it, then entertain. (same as to why you don't try to use a lot of little details)

Flyers, for example, are cheap and easy to churn out in black and white, but if you toss in something that really only looks good in colour (or was at least intended to be in colour), you either end up with a rather strange looking 2 colour flyer, or you run your print costs up significantly. (However, you do this for things like Dealer packets, etc)

Does that help explain it?

Troy

Mark A. Miller wrote:

No.


Okay.

Or Troy could do it...I just don't see why a logo needs to be entirely
B&W...



We're going with Troy's logo, and with Mark's mascot. Format's not a major problem and we've got eight months to resolve that.


If you want pixelation on the thing, fine.

Troy, if you can contact the original artist and get an SVG version, that would be nice. If not, it's a simple enough design that smoothing out a scaled up version (or tracing it in a new format) should be quite doable...


It requires just retracing it basically.

Rob





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