Troy C. Belding wrote:
Black and white (well, two colour - background colour, a-la t-shirt, and the drawing colour) is best for use in mass production. It reduces cost, also reduces visual overload.
If you look around, you'll find many of the most recognizable logos are two colour - Nike swoosh, Intel Inside, Cisco's bandwidth meter logo, and so forth.
A mascot, on the other hand, _needs_ to be multicoloured. It's there to catch the eye, draw the attention to it, then entertain. (same as to why you don't try to use a lot of little details)
Flyers, for example, are cheap and easy to churn out in black and white,
Greyscale, not B&W, but okay.
but if you toss in something that really only looks good in colour (or was at least intended to be in colour), you either end up with a rather strange looking 2 colour flyer, or you run your print costs up significantly. (However, you do this for things like Dealer packets, etc)
Yes.
Does that help explain it?
Somewhat.
I am however near the mood to just quit this committee, so I shall go to sleep and not read anymore e-mail. Perhaps my mood will feel better in the morning.
Urgh.
-- Mark
