Hi! On 01.07.2008 05:44, Peter Stuge wrote: > You have probably noticed the new logo on the web. It could also be > seen on posters and flyers at LinuxTag about a month ago. > > > Back when we decided to change the project's name, we also wanted to > change to a new logo. Manhole Tux is cool and symbolic, but just like > the old name he is not a great fit for the project since coreboot has > much more general and generic potential than was anticipated. > > A few of us started thinking hard about the logo. We came up with > some important requirements: > > * No obvious connection to other products, because coreboot is quite > generic. In particular no connection to any operating system. > * Something a little bit fun that complements the name > * A clean and simple design that is widely applicable: > + Web > + Bootsplash > + Posters and flyers > + Case engravings and stickers > * Ideally conveying advantageous properties of coreboot > > We tried to brainstorm over the course of two years or so, throughout > the name change discussion, and continuing on after the change. There > was some discussion and logo ideas on the mailing list. > > When we could not find an idea that we really liked, we finally gave > up. After securing sponsorship to cover the cost, I sought help from > an old friend who is a terrific artist and runs a design house called > Breakfast Design near me. He was able to come up with a great idea > very quickly and the design was reviewed and finalized just days > before LinuxTag. > > I managed to get a good deal. My friend Jens does not normally engage > in such small projects and customers (his usual clientele includes > IKEA, book publishers and international record labels) but because he > thinks our project is cool, and because we were able to finish the > design quickly with only very few changes neccessary after each > review, he agreed to do it! > > After some research on uniqueness, the hare was proposed. >
Veto because no community input was sought during any of the review phases. Sorry. I will continue to use the penguin for all contest entries and the pending magazine articles until we have a design which had community review during the design process. > Early comments included "playful", "slick", "distinct", "a sense of > speed" and "professional." Ever since I got used to the new shape > (it took me about a week) I have grown quite fond of the hare. > I think it is the distorted head of a dog. Someone else I showed it to said it reminded her of a Mickey Mouse head in side view without ears. (I even have a modified drawing which makes that latter observation very visible). Besides that, associating coreboot with a running hare is not to be done lightly. A hare usually runs because it wants to flee. Besides that, Germans will have funny associations with a running hare: http://www.pitt.edu/~dash/grimm187.html > Special thanks to the sponsors who made it happen: > > Konsult Stuge > coresystems GmbH > Kitchener Waterloo Linux User Group and Richard Weait > And it's unfortunate that these donations/sponsorings have not been announced earlier. Some of us (well, at least me) would have liked to send a thank you note to the donors. Best Regards, Carl-Daniel -- coreboot mailing list [email protected] http://www.coreboot.org/mailman/listinfo/coreboot
