Tara wrote:

"We should start looking at coffee shops closer. What is it about them
that
serves people so well?"

1) Proximity -- One coworking space in a city vs. hundreds of coffee
shops.  Isn't part of the telecommuting experience the need of not
having to drive somewhere to work?

2) Free -- Even though drop-ins are encouraged, there is the reality
that $100s per month will be required to join a coworking space.

3) Awareness -- "I didn't know anything like that existed" is probably
the most popular response when talking to people about coworking who
use coffeeshops/cafes.

I also think commitment is part of it too, but these three probably
are the main reasons why coworking spaces have vacancy.

We all desire to have our ideas/projects/businesses accepted,
appreciated, and utilized by the masses (or even just a fair number of
people).  However, it all comes down to cost/benefit and marketing/
promotions, regardless of whether you are for-profit, non-profit, or
free to all.

So Tara, I would encourage you to keep your head up, keep promoting
your love of coworking, and even when no one shows up... just be
thankful that there is a place that is available to those that "need"
coworking.  It will be just a matter of time before this catches on
and you will be able to see the fruits of your labor.

James Bentley

P.S.  I write this as I sit in a library with no one to socialize
with, no one to share my ideas with or just to ramble on with...
(which actually might be a good thing) but all alone (even though
there are a dozen others in the building).


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