Hey Sandra, Looks like we're in the same region...(we're based in Akron Ohio).
This is kind of a collection of info we've tried w/some things doing better than others. Truth told though -- it's really been the initial members helping spread the word. Our single biggest ROI on marketing was a Facebook Ad -- geo targetted that got one person who was a serious influencer spreading the word. We opened in October and have 10 members....shooting for 60 by Nov 2009. Other things we've tried: -Direct Mail postcards - ehhh -- too expensive for the bang for the buck, list was really hard on this one -Working with local organizations trying to drive downtown activity -- (Downtown Akron Partnership) -- pretty successful they've embraced us and helped spread the word. -Google PPC - geo targeted (of course) -Google Radio -- if you've got some $$ to experiment it was good for driving traffic to our site...all for a $1500 test including creation of the radio spot. We have one solid lead from it and a couple others pending...so the verdict is still out if this will have been worth it in the long run. -Work with local coffee shops -- get their ok to leave postcards targeted to people working out of their house -PR -- get in the paper -- it was pretty easy for us first out as we're the first in the area to do this and it's got a bit of 'sizzle' the local media loves. -Work your networks -- we got a ton of leads because someone included a mention of our business in our high school alumni email newsletter....of course facebook, twitter etc which i was suprised. -Events -- good for getting people in and seeing our space (which once that's done we've got a REAL good chance of closing them). Target events towards education and small business. Again still early - but from the response of our most recent event we're going to target 2 education events a month from now on. -We're also going to focus more on our site as a community resource. There's a hole in our region for covering our Akron and it's unique offerings. So I'm looking to hire a couple writers to attend local activities, report on happenings, all with that small business/ come down town slant. It's long tail -- but I think it will reinforce the community aspect of what we're trying to do. In fact -- we're really backing off 'marketing' for the next 2 months to see if we can generate as many leads w/out -- with better quality -- by working our networks and providing content & info that will be picked up by our target market. Again though - we're EARLY and we're LEARNING. That's just what we're doing. Kelly Office Space Coworking www.officespacecoworking.com On Nov 30, 8:27 pm, sandimaki <[EMAIL PROTECTED]> wrote: > Greetings! > > I found this site when researching coworking offices on the web. I > have a coworking office center,www.insights-group.com, in Brighton, > MI. > > I am facing challenges in educating our local working community about > what coworking is, and why it is so beneficial. Does anyone have > promotion advice, things you have tried, or other helpful hints? > > We opened in January of 2008, so will be coming up to our 1 year > anniversary. Business is good, but it could be better with more of the > right elements in place. > > Any success stories out there with unique promotion ideas? > > Thanks!! > > Sandra Maki > First Lady, InSights Groupwww.insights-group.com --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~----------~----~----~----~------~----~------~--~---
