We aren't open yet, but plan to host some social events for business networking groups/social networking groups in the area. That'll bring a couple of hundred people through here. Will let you know how it goes!
At your service, Heather O' Heather O'Sullivan Canney Heather O' Real Estate & Business - Sales/Marketing/ConsultingCoaching Soco Studio - A Place for Coworking 104-B N. Salem St. Apex, NC 27502 919-387-0408 877-GoheatherO www.HeatherO.com www.twitter.com/heathero www.socostudio.biz www.twitter.com/socostudio Other Sites & Blogs: www.apexgoodliving.com www.westwakeliving.com www.westwakewomenpreneurs.ning.com www.livejuiced.blogspot.com www.Heatheroapex.blogspot.com www.activerain.com/HeatherO On Mon, Dec 1, 2008 at 12:48 PM, Kelly Brown <[EMAIL PROTECTED]> wrote: > > Hey Sandra, > Looks like we're in the same region...(we're based in Akron Ohio). > > This is kind of a collection of info we've tried w/some things doing > better than others. > Truth told though -- it's really been the initial members helping > spread the word. > > Our single biggest ROI on marketing was a Facebook Ad -- geo targetted > that got one person who was a serious influencer spreading the word. > > We opened in October and have 10 members....shooting for 60 by Nov > 2009. > > Other things we've tried: > > -Direct Mail postcards - ehhh -- too expensive for the bang for the > buck, list was really hard on this one > -Working with local organizations trying to drive downtown activity -- > (Downtown Akron Partnership) -- pretty successful they've embraced us > and helped spread the word. > > -Google PPC - geo targeted (of course) > > -Google Radio -- if you've got some $$ to experiment it was good for > driving traffic to our site...all for a $1500 test including creation > of the radio spot. We have one solid lead from it and a couple others > pending...so the verdict is still out if this will have been worth it > in the long run. > > -Work with local coffee shops -- get their ok to leave postcards > targeted to people working out of their house > > -PR -- get in the paper -- it was pretty easy for us first out as > we're the first in the area to do this and it's got a bit of 'sizzle' > the local media loves. > > -Work your networks -- we got a ton of leads because someone included > a mention of our business in our high school alumni email > newsletter....of course facebook, twitter etc which i was suprised. > > -Events -- good for getting people in and seeing our space (which once > that's done we've got a REAL good chance of closing them). Target > events towards education and small business. Again still early - but > from the response of our most recent event we're going to target 2 > education events a month from now on. > > -We're also going to focus more on our site as a community resource. > There's a hole in our region for covering our Akron and it's unique > offerings. So I'm looking to hire a couple writers to attend local > activities, report on happenings, all with that small business/ come > down town slant. It's long tail -- but I think it will reinforce the > community aspect of what we're trying to do. > > In fact -- we're really backing off 'marketing' for the next 2 months > to see if we can generate as many leads w/out -- with better quality > -- by working our networks and providing content & info that will be > picked up by our target market. > > Again though - we're EARLY and we're LEARNING. > That's just what we're doing. > > Kelly > Office Space Coworking > www.officespacecoworking.com > > > On Nov 30, 8:27 pm, sandimaki <[EMAIL PROTECTED]> wrote: > > Greetings! > > > > I found this site when researching coworking offices on the web. I > > have a coworking office center,www.insights-group.com, in Brighton, > > MI. > > > > I am facing challenges in educating our local working community about > > what coworking is, and why it is so beneficial. Does anyone have > > promotion advice, things you have tried, or other helpful hints? > > > > We opened in January of 2008, so will be coming up to our 1 year > > anniversary. Business is good, but it could be better with more of the > > right elements in place. > > > > Any success stories out there with unique promotion ideas? > > > > Thanks!! > > > > Sandra Maki > > First Lady, InSights Groupwww.insights-group.com > > > --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~----------~----~----~----~------~----~------~--~---
