Alex: Definitely. Thanks for calling me out on it. Excuses never get
you anywhere. Hearing from someone how Houston has tackled this
problem would also be great.

Rather than individually, I'm just going to adress the rest as a
coherent message.

Coworking is exceedingly new here in Dallas. There's a space that's
been open for (I think) a year, but they have an exceedingly different
model for coworking than we're trying to take. There is however
another space which has just opened up at the beginning of april,
another one set to open their doors in July(?) and yet another in the
works. Each is located in an exceedingly different part of the area. I
don't think there's less than ten miles between any of us. One of the
things I've been trying to do with that is to get all of us talking
and working together... I guess that's something you could call one of
our regional idiosyncracies. Of those I've been in contact with, we've
all been cross promoting back and forth pretty regularly, and while
there is some friendly rivalry, there's been far more of the friendly
than the rivalry.

You're right that our population density is an important factor to be
considered, which was the intent of my original statement, rather than
to provide a reason why CoWorking can't work here. I firmly believe
it's something which can be done, but a methodology of mine has always
been to try to put as many of the factors faced on the table at the
beginning so that they can be analysed and weighed. Still, I'll say
thanks to Alex again because it's always tempting at that point to let
the potential adversity provide you with reason to give up.

According to what I just checked on Wikipedia, Dallas is the 9th
largest city in the US, and we're the 4th largest metro area, but the
population density for Dallas proper is about 1.2 that of Houston and
1/10th that of Philly. However, we're also apparently one of the top
growing cities. The city itself is surrounded by highways and byways
that are laid out fairly well and allow the population to be spread
further out along the plains. We also lack alot of the public transit
infrastructure enjoyed by other metropolitan areas. Even though
there's light rail, generally speaking there's still a commute to it,
and the further you get away from the heart of the city, the wider the
bus routes seem to run. As such, yeah, we're pretty used to driving
everywhere, and an hour-two commute over fifty miles is far from
unheard of.  Because of this though, people get very specific about
the places they're willing to drive. Company|Dallas is actually
located a bit of a ways north of what would be considered Dallas
proper, and even further from the heart of Dallas. We are however
located pretty close to some main thoroughfairs, and so something that
immediately occurs to me is to court the commuter crowd. I used to
make that hour commute both ways each day, and now I'm 3 minutes from
my apartment on a bad day.

As I said before, C|D is itself a start up created out of the parent
software company that I work for. Because of that, population, and
other things, our end goal is a bit different from that of IndyHall,
NWC, or others. One advantage I see that we have is that backing which
means that we're not going to lose the space. The rest of it though
we've been operating out of our own pockets (which I feel requires a
huge shout out to our CEO whose idea this whole thing was in the first
place and who has poured more in than anyone) and so we've got a bit
of a shoestring budget for the rest. I do think we've made the mistake
of getting started too quickly though, but that backing also helps us
balance that out. We may have officially launched, but rather than
treating things as if we're live, perhaps a better way to approach
this whole thing would be to treat ourselves as if we're still in a
pseudo-CoWorkingCatalyst stage - build community, host jellies, and
host meetings, rather than trying to directly recruit members at the
moment. While I've been trying to focus on bringing people in to be
members, given the response here I think rather I should focus on
getting the space used for events. We've got some, but I should shift
that gear into doing more of that. I should also get to the nitty of
really incorporating our awesome husband-wife team who decided to jump
on from the get go. Tony, I don't know if that's what you've meant,
but these guys are great and have really been spending alot of their
own time getting things going and trying to make this place as
comfortable as possible.

Also Tony, I want to say thanks again for the comment about not
getting hard nosed. I get most of my ideas about how to deal with
people, market and sell the space from my grandfather. He was a Dale
Carnegie graduate and a terrific salesman, and he did it by being good
and personable to people, going that extra mile to work to help other
folks with what their needs were, and to promote and make sure that
everyone succeeded because that menat that he succeeded even more. I
often worry that trying to take that tack with things these days won't
work out because we live with a rather cut throat version of
capitalism these days, and it's good to hear someone say I'm on the
right track with it.

Matthew

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