My opinion is one list that you segment. The relatively small % that doesn't check appropriately, you/your mktg person manages and verifies people are appropriately segmented.
Jerome ______________ BLANKSPACES "work wide open" www.blankspaces.com 5405 Wilshire Blvd (2 blocks west of La Brea) Los Angeles, CA 90036 323.330.9505 (office) On Oct 3, 2009, at 6:39 AM, Scott Tillitt / BEAHIVE wrote: > Hey folks, another question related to our expansion (yea!)... > > Reminder: We're opening another location in Kingston (NY), 45 > minutes up the Hudson River. The goal is to connect these two > somewhat similar-profile towns in the Hudson Valley, growing our > community and our impact. > > I use MailChimp for our BEAHIVE Bzzz mailing list. The question: Do > we create a separate list for the new Kingston location or segment > the original list into two groups: Beacon and Kingston. > > I definitely want to distinguish them in some form. While people > will get similar info in a monthly newsletter, event info will > obviously be different -- and I don't want folks around Beacon to > get info on events in Kingston if they never plan to head up that > way and vice-versa (unless they choose to get both, which is > conceivable). > > MailChimp generally recommends to segment lists into groups, but my > concern is that when signing up, folks may overlook checking a group > (Beacon and/or Kingston). In that case they wouldn't get any > communique unless something went out non-segmented (which would be > rare). > > Thoughts? Thanks... > > scott. > > - -- - > SCOTT TILLITT > PR yogi & writer > [ [email protected] / 917.449.6356 ] > > BEAHIVE > collaborative community workspace / join the hive. engage. > sign up for BEAHIVE Bzzz: http://eepurl.com/caxT > [ www.beahivebeacon.com / www.twitter.com/BEAHIVE ] > > ANTIDOTE COLLECTIVE > socially conscious communications / apply liberally. > [ www.antidotecollective.org ] > > - -- - t h i n k / f e e l - -- - > ...an idea or product that deserves the label 'creative' arises from > the synergy of many sources and not only from the mind of a single > person.” (Mihaly Csikszentmihaly) > > > > --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~----------~----~----~----~------~----~------~--~---
