I've shared this with a few people recently, some quick pointers for new spaces looking to get members:
+ If possible, build community as much as you can before leasing a space. The more momentum you have when you start, the better. + The first person who shows up to your first coworking event is your most important person ever. Get to know them and why they showed up and what they care about in life. + Empower that person and every subsequent person who shows up to help you develop the community. The more they're a part of building the group, the more they will feel like it's partly theirs and the more fierce an advocate they will be. + Be open and honest. Share the problems and challenges with people who care enough to help. It's one of the best ways to do the above. + Give give give. Build your social capital in your local community, however appropriate. + Be patient. Building a community can take a long time. All the more reason to build it up before getting space when possible :-) Cheers, Tony --------------------------------------------------------------------------------- New Work City - Work happy. Web: http://nwcny.com Twitter: http://twitter.com/nwc Email: [email protected] Phone: (888) 823-3494 On Tue, Jan 5, 2010 at 4:49 PM, Kungfoo <[email protected]> wrote: > Now that I re-posted Rick's email, I wanted to comment on his > question: "Any suggestions to help bring people in the doors? A > little Kungfoo party maybe. Enter the Dragon???" > > I have a referral program going and have already filled 2 more > memberships from personal referral (with a discount for the referring > member). > I am also a big fan of Guerrilla marketing, so I have prepared mini > posters to hang at Panera Bread. > > I know this is discussed elsewhere, but anyone else with suggestions? > > Kungfoo > > On Jan 5, 4:43 pm, Kungfoo <[email protected]> wrote: > > Rick and I broke into private conversation, so I wanted to post his > > initial reply here to encourage a conversation about promotion... Here > > is his reply. > > > > Hello Kungfoo Josh, > > > > Thanks for asking. Pretty good actually/ > > > > We just opened the doors and we've already had some good interest and > > have sold a few memberships. People are just starting to come by and > > see the place. We haven't done much to beat the drum, but we're just > > warming up our instruments. > > > > The place already has a good buzz and we haven't really started to > > play yet so we're pretty optimistic. We plan on having Open Fridays > > for all of January so people can try it out for free and we're doing > > some events and will have a few evening get togethers. Should be fun > > and a good chance for people to mingle. > > > > Any suggestions to help bring people in the doors? A little Kungfoo > > party maybe. Enter the Dragon??? > > > > Let me know Kungfoo Josh (and others). Amy & I are new to coworking > > and anxious to learn. We're hoping to make Strongbox West something > > cool & fun for all. > > > > BTW, my Strongbox West e-mail is [email protected], and on > > Twitter @RickM. Contact me directly anytime. -Rick > > > > On Jan 5, 4:28 pm, WHERE MMM <[email protected]> wrote: > > > > > This is really encouraging and a happy day for me. I feel great when we > all > > > support one another (yes a bit mushy perhaps but true). > > > > > This is the real heart of the coworking spirit.. All of us site owners > need > > > to give each other a boost from time to time and when we tighten our > efforts > > > and present more of a seamless, unified yet unique front to the 'face' > of > > > coworking it only helps all of us serve our members and our community > > > better. > > > > > And, I do think this article is actually going to bring in a lot of > calls/ > > > visitors for us all. We have seen a significant rise since the posting > as > > > well. And, we were not mentioned in the article so check your voice > mails > > > and emails everyone. > > > > > group hugs all around. > > > > > Danielle Nicoli > > > WHERE, LA > > > > > On Tue, Jan 5, 2010 at 1:13 PM, Tony Bacigalupo < > [email protected]>wrote: > > > > > > Rock, thanks for posting the article! > > > > > > I got a ton of calls yesterday thanks to that article; I'm just > getting > > > > around to returning them now. > > > > > > Happy 2010 Coworking peeps! > > > > > > Cheers, > > > > Tony > > > > > > > --------------------------------------------------------------------------------- > > > > New Work City - Work happy. > > > > Web: http://nwcny.com > > > > Twitter:http://twitter.com/nwc > > > > Email: [email protected] > > > > Phone: (888) 823-3494 > > > > > > On Tue, Jan 5, 2010 at 4:08 PM, Kungfoo <[email protected]> > wrote: > > > > > >> Great article, thanks for sharing! I noticed in your previous > locker > > > >> post that you just got into coworking, how's it going? > > > > > >> Sincerely, > > > >> Josh > > > > > >> On Jan 5, 3:34 pm, Rick <[email protected]> wrote: > > > >> > Hello All, > > > > > >> > Rick Myers from Strongbox West in Atlanta GA. > > > > > >> > Maybe I missed it, but it doesn't seem anyone has mentioned it, so > I > > > >> thought > > > >> > I would pass along that there was a coworking piece in the WSJ on > New > > > >> Year's > > > >> > Eve. > > > > > >> > You can read it > > > >> > here< > > > >> > http://online.wsj.com/article/SB1000142405274870415280457462825332226...> > > > >> > if > > > >> > you like. > > > > > >> > -Rick > > > > > >> > Rick Myers > > > >> > Co-Founder > > > >> > Strongbox Westwww.StrongboxWest.com< > http://westwww.strongboxwest.com/> > > > >> <http://www.strongboxwest.com/> > > > >> > Twitter: @StrongboxWest > > > > > >> -- > > > >> You received this message because you are subscribed to the Google > Groups > > > >> "Coworking" group. > > > >> To post to this group, send email to [email protected]. > > > >> To unsubscribe from this group, send email to > > > >> [email protected]<coworking%[email protected]> > <coworking%[email protected]<coworking%[email protected]> > > > > > >> . > > > >> For more options, visit this group at > > > >>http://groups.google.com/group/coworking?hl=en. > > > > > > -- > > > > You received this message because you are subscribed to the Google > Groups > > > > "Coworking" group. > > > > To post to this group, send email to [email protected]. > > > > To unsubscribe from this group, send email to > > > > [email protected]<coworking%[email protected]> > <coworking%[email protected]<coworking%[email protected]> > > > > > > . > > > > For more options, visit this group at > > > >http://groups.google.com/group/coworking?hl=en. > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]<coworking%[email protected]> > . > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > > > >--
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