Hey all!
This has been an insane day in an already insane week; we've gotten a ton of
responses from both the WSJ and NPR articles. There was a lot of random
scammy/spammy stuff ("buy my teleconferencing package!"), but a lot of legit
potential members too and already some dropins.In general, my experience agrees with the above points. Our most long-lasting and well-integrated members almost always come from word of mouth, but getting mainstream press goes a long way in raising overall awareness of the movement and this whole world. There's still a huge awareness gap to close... I constantly encounter people who would be perfect for coworking who simply never heard of any of it before. Once momentum picks up, the press piles onto itself. We got two calls from other media outlets today, both of which heard the NPR story and followed up. This, by the way, is all without a PR agency. Hard work and building social capital building FTW! Tony On Wed, Jan 6, 2010 at 2:15 PM, Susan Evans <[email protected]> wrote: > Amen to that. > > Certainly not to be ungrateful for the amazing press that coworking > (and Office Nomads) gets, but it's not the way to get members. > Getting members is only possible by being a part of the communities > that connect with coworking, and by creating coworking communities > within our spaces. Simple as that. > > That said, rocking national press IS the way to grow coworking and to > raise awareness about spaces in general. So in that sense bring the > press on - I think we're all ready for it and all do a wonderful job > of describing what coworking is about and why we do it. > > Congrats to all, and let's keep the press on their toes, shall we? I > think if nothing else the fact that the press keep coming around > demonstrates that coworking spaces all around the world continue to > hone in their models, do creative things, and find new ways to bring > innovation to the spaces we create. > > Way to go, everyone. > > Susan > > On Jan 6, 10:21 am, Alex Hillman <[email protected]> wrote: > > Same here. 3 years later, we still have most *actual* members join > > from word of mouth and our involvement and support of the communty. > > Press certainly helps keep my mom quiet though :) > > > > -Alex, IndyHall > > > > > > > > On Wednesday, January 6, 2010, Jacob Sayles <[email protected]> wrote: > > > Big press makes my mother happy and improves our google ranking. All > that aside, we haven't had anyone serious about signing up that said "I > heard about you in the WSJ". It does get us many interesting calls about > opening in other locations. Being involved in the local community is orders > of magnitude more effective. > > > > > Sent from my iPhone in Brazil > > > On Jan 6, 2010, at 1:38 PM, Rick <[email protected]> wrote: > > > > > Dave brings up a good point. Anyone using this press locally with > members or prospective members? > > > > > On Wed, Jan 6, 2010 at 11:09 AM, spacelogix <[email protected]> > wrote: > > > Well the hits just keep on coming. I like to free marketing that we > > > can use to promote in our own markets with these articles. > > > > >http://www.npr.org/templates/story/story.php?storyId=122252297&sc=emaf > > > > > Darryl > > > Space Logix > > > Greensboro NC > > > > > On Jan 5, 3:34 pm, Rick <[email protected]> wrote: > > >> Hello All, > > > > >> Rick Myers from Strongbox West in Atlanta GA. > > > > >> Maybe I missed it, but it doesn't seem anyone has mentioned it, so I > thought > > >> I would pass along that there was a coworking piece in the WSJ on New > Year's > > >> Eve. > > > > >> You can read it > > >> here< > http://online.wsj.com/article/SB1000142405274870415280457462825332226...> > > >> if > > >> you like. > > > > >> -Rick > > > > >> Rick Myers > > >> Co-Founder > > >> Strongbox Westwww.StrongboxWest.com<http://www.strongboxwest.com/> > > >> Twitter: @StrongboxWest > > > > > -- > > > You received this message because you are subscribed to the Google > Groups "Coworking" group. > > > To post to this group, send email to [email protected]. > > > To unsubscribe from this group, send email to > [email protected]<coworking%[email protected]> > . > > > For more options, visit this group athttp:// > groups.google.com/group/coworking?hl=en. > > > > > -- > > > You received this message because you are subscribed to the Google > Groups "Coworking" group. > > > To post to this group, send email to [email protected]. > > > To unsubscribe from this group, send email to > [email protected]<coworking%[email protected]> > . > > > For more options, visit this group athttp:// > groups.google.com/group/coworking?hl=en. > > > > -- > > -- > > ----- > > -- > > ----- > > Alex Hillman > > im always developing something > > digital: [email protected] > > helpful:www.unstick.me > > visual:www.dangerouslyawesome.com > > local:www.indyhall.org > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]<coworking%[email protected]> > . > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > > > >--
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