There's a reason that ground floor real estate is valuable: it's the street-side equivalent of the candy bar section of the checkout aisle.
Now consider the cost of all of those impulse buy items...they're nominal. "Oh, what's another .99?" There's a reason that they don't sell iPods in checkout lines, it'd be a waste of real estate! Now I'm not saying you shouldn't take advantage of "walk up" in terms of advertising...one of our biggest weaknesses is the fact that we've never taken the time to put a sign outside advertising that we're even in the building. People LOOKING for us even find it hard to locate us sometimes, but that's our fault. But the increased cost of street-level space as advertising for a coworking space seems wasteful to me. I just don't think you're going to find that there are many potential coworkers just walking down the street, laptop in tow, going..."HM...wonder where I could work today...OH LOOK a room full of interesting looking people!" and drop cash on the spot. Unless you have some sort of public, value-add storefront (like a cafe that looks into a coworking space, which is an interesting proposition for sure), I can't see ground level really adding enough value to justify the increased cost. -Alex /ah indyhall.org coworking in philadelphia On Wed, Jan 13, 2010 at 5:11 PM, Angel <[email protected]> wrote: > 1) How important is ground location? Do you rely on "walk-by traffic" > or "office space on upper floors" works just as well since most other > co-workers find the place virally? > > We have been weighing ground vs upper level during our siting > process. Many want us to be on the ground floor because we get so > much foot traffic in our Old Town area in Fort Collins, CO. I don't > think this will create walk-in traffic but hopefully signage and being > able to see into the space from the sidewalk will at least get people > curious enough to look us up on the web. > -Angel > > On Jan 7, 11:18 am, Woodie Neiss <[email protected]> wrote: > > Hi Co-warriors, > > > > So I just got back from scouting potential locations for South Beach's > first coworking spot. Good news, there's tons of space. This has led to a > few questions for which I was hoping you could provide some answers:: > > > > 1) How important is ground location? Do you rely on "walk-by traffic" or > "office space on upper floors" works just as well since most other > co-workers find the place virally? > > 2) Are credit checks standard and did you give a personal guarantee? > > 3) How many months security deposit did you leave? > > 4) Per the awesome suggestions on the board, we've got a core group of 5 > that are going to be residents. Should we collectively form an LLC or > should one of us (me) just take on the responsibility? I understand with > more members there's more people to agree on action. > > > > The forum has really been beneficial for me, so I thank you! > > > > Regards, > > Woodie > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]<coworking%[email protected]> > . > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > > > >--
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