Yes.  Into SeaTac at 3 and hopefully enjoying a cold one with you by 5.

Best
Mark

On Tue, Jul 6, 2010 at 4:09 PM, Jacob Sayles <[email protected]> wrote:

> Thanks for the heads up Tony and for your thought provoking response Mike.
>  Mike, you're in Seattle tomorrow, correct?  Looking forward to that beer.
>
> Jacob
>
> ---
> Office Nomads - Individuality without Isolation
> http://www.officenomads.com -  (206) 323-6500
>
>
>
> On Tue, Jul 6, 2010 at 2:47 PM, mark gilbreath <[email protected]>wrote:
>
>> Kudos indeed to Elizabeth and her team.
>>
>> On the topic of engaging sponsors (ie other large established
>> organizations) behind coworking facilities and the community as a whole....
>> this is a realistic objective and something that individual facility owners
>> and the community as a whole should aspire for.
>>
>> Many of the underlying tenets of the coworking movement (the increasing
>> mobility of work, sustainability, energy conservation, economic development,
>> economic efficiency)  are consistent with the values and strategic
>> directions of large organizations, both public and private.    The
>> challenge/trick is to frame the relationship with a partner entity in such a
>> way that it reinforces what they want to talk about to their market
>> audience.   Think of your community as an ecosystem.   Visualize your
>> coworking operation at the center of this ecosystem and consider who your
>> members are... freelancers, consultants, startup companies, non-profits...
>> the seeds of the future pillars of your business community.  Now imagine
>> orbiting around you:
>>   - local/regional economic development organizations (such as chamber of
>> commerce, state econ dev board etc) - they want to lower the barrier for the
>> formation of more new companies... they can be a partner.
>>   -  your local elected official (mayor, councilman, congressman) - they
>> are looking to support any initiative that results in the creation of
>> jobs... they can be a partner.
>>   - your technology provider... companies like IBM, Cisco, Google, MSFT
>> are all espousing the concepts of smart work, mobile work, connected work...
>> look at your technology provider list... they can be partners.
>>   - your local power company... in our local community, Idaho Power got
>> behind our project because we created a smart green space that used less
>> energy.  they became a partner
>>   - your members... you are helping your members get connected...you are
>> enabling their success... they are your partners
>>
>> So what can "partnership" mean?  Well in our case, in the above examples
>> it meant such things as, co-marketing, press releases, case studies, sharing
>> in the promotion of special events, special pricing on goods and services
>> for us and our members, scholarship grants to subsidize memberships.
>>
>> Bit of a ramble here when i should be working...apologies.  I can polish
>> this up with a more complete and thoughtful post if this is of interest to
>> anyone.
>>
>> Best
>> Mark
>> On Tue, Jul 6, 2010 at 1:42 PM, Tony Bacigalupo <[email protected]
>> > wrote:
>>
>>> Hey hey everyone,
>>>
>>> TechCrunch just wrote up about Google funding TechHub in London... they
>>> even used the word "co-working" in the lead paragraph:
>>> http://eu.techcrunch.com/2010/07/06/first-pearson-now-google-sponsors-londons-techhub-for-startups/
>>>
>>> This might be pretty big news for us. I've copied Elizabeth here in the
>>> hopes that perhaps she'll jump on and share some thoughts with us on the
>>> backstory behind it!
>>>
>>> NWC is doing some deep exploration of the ways sponsors could get
>>> involved in a coworking space in a way that augments and reinforces, and
>>> doesn't detract from, the community... so any thoughts on best practices
>>> when it comes to lining up good sponsors are welcome.
>>>
>>> Congrats to TechHub; looking forward to learning more!
>>>
>>> Cheers,
>>> Tony
>>>
>>> ----------------------------------------------------------------------------------------
>>> New Work City - Lowering barriers to working for yourself.
>>> Web:   http://nwcny.com
>>> Blog:  http://nwc2.tumblr.com
>>> Twitter: http://twitter.com/nwc
>>> Phone: (347) 559-1437
>>> Address: 394 Broadway, Fifth Floor
>>>
>>>
>>>
>>>
>>>
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>>
>>
>>
>> --
>> Mark Gilbreath
>>
>> PO Box 2830
>> Ketchum, ID 83340
>>
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