Will, I have the same problem here in Rio, because the coworking concept is not familiar to the people. If someone ask me what about is my business and I say "it's a coworking space", this one usually don't understand. So, I'm getting used to saying that my business is about a place to support startups and small business, that we host events and everything that can bring value to these kind of people.
I always say the term "coworking" and explain the idea to them, because I think it helps to spread the concept. Some people ask me what is the meaning of coworking or why we call our space as a coworking space. My two cents! Best wishes, Cadu de Castro Alves BeesOffice Espaço de Coworking @ Rio de Janeiro Telefone: (21) 2233-5126 / 8464-3958 Website: http://www.beesoffice.com Skype: beesoffice Twitter: @beesoffice “The guy who invented the first wheel was an idiot. The guy who invented the other three, HE was a genius.” - Sid Caesar On 14/07/2010, at 10:56, Will Bennis, Locus Workspace wrote: > Hi all, > > In a LinkedIn coworking group that I'm in (maybe it's "the" LinkedIn > coworking group? :), someone posted the following discussion question: > > "...[w]e are discovering that the term coworking is causing > confusion.Which simple phrases have you found to effectively relate > coworking,especially in print media?" > > I thought it was worth opening that question up to this group as I've > run into this same problem and still don't have a good solution. The > confusion I've experienced comes from the fact that coworking is so > similar (in meaning and spelling) to co-worker. If I say I have a > coworking space to someone who isn't already familiar with the > concept, their immediate reaction is often to assume that it's > something to do with a place for co-workers, and though perhaps > curious about what that could possibly be, it's not something they > think they're looking for (even if coworking is exactly what they're > looking for). > > Anyone have a nice pithy phrase (or phrases) that they think really > communicate the core idea? > > Thanks! > > Will > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
