Alex, I do that when people ask me to explain the concept of coworking or when I have time to talk to them. In general, I talk to the people in the elevator[1], on the street, in a bar, a restaurant and so on. I must be as clear and short as possible to "send" the message.
[1] I recommend everyone who have problems with how to say in a short period of time to read about "elevator speech". []'s, Cadu de Castro Alves BeesOffice Espaço de Coworking @ Rio de Janeiro Telefone: (21) 2233-5126 / 8464-3958 Website: http://www.beesoffice.com Skype: beesoffice Twitter: @beesoffice “The guy who invented the first wheel was an idiot. The guy who invented the other three, HE was a genius.” - Sid Caesar On 14/07/2010, at 11:29, Alex Hillman wrote: > Some simple adjustments to your response could make your (and their) lives > easier...describe how it works/what it does first, then give it a name > (coworking!) that they can associate with it for the rest of the > conversation! It sounds like you're already doing that, Cadu. > > The other aspect of using the word coworking involves tying it back to the > roots of where coworking came from...Brad Neuberg, who first associated the > word "coworking" with the basic ideas of working alone, but together, and the > founders of the Hat Factory, and Chris, Tara, and others who set up this > group in 2006. > > Educating people about the roots of this broader community, and not just your > specific venture/space/community, puts a lot of things into perspective for > people who haven't heard of it before! > > -Alex > > /ah > indyhall.org > coworking in philadelphia > > > On Wed, Jul 14, 2010 at 10:22 AM, Cadu de Castro Alves > <[email protected]> wrote: > Will, > > I have the same problem here in Rio, because the coworking concept is not > familiar to the people. > If someone ask me what about is my business and I say "it's a coworking > space", this one usually don't understand. > So, I'm getting used to saying that my business is about a place to support > startups and small business, > that we host events and everything that can bring value to these kind of > people. > > I always say the term "coworking" and explain the idea to them, because I > think it helps to spread the concept. > Some people ask me what is the meaning of coworking or why we call our space > as a coworking space. > > My two cents! > > Best wishes, > > Cadu de Castro Alves > BeesOffice Espaço de Coworking @ Rio de Janeiro > Telefone: (21) 2233-5126 / 8464-3958 > Website: http://www.beesoffice.com > Skype: beesoffice > Twitter: @beesoffice > > “The guy who invented the first wheel was an idiot. The guy who invented the > other three, HE was a genius.” - Sid Caesar > > On 14/07/2010, at 10:56, Will Bennis, Locus Workspace wrote: > >> Hi all, >> >> In a LinkedIn coworking group that I'm in (maybe it's "the" LinkedIn >> coworking group? :), someone posted the following discussion question: >> >> "...[w]e are discovering that the term coworking is causing >> confusion.Which simple phrases have you found to effectively relate >> coworking,especially in print media?" >> >> I thought it was worth opening that question up to this group as I've >> run into this same problem and still don't have a good solution. The >> confusion I've experienced comes from the fact that coworking is so >> similar (in meaning and spelling) to co-worker. If I say I have a >> coworking space to someone who isn't already familiar with the >> concept, their immediate reaction is often to assume that it's >> something to do with a place for co-workers, and though perhaps >> curious about what that could possibly be, it's not something they >> think they're looking for (even if coworking is exactly what they're >> looking for). >> >> Anyone have a nice pithy phrase (or phrases) that they think really >> communicate the core idea? >> >> Thanks! >> >> Will >> >> -- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To post to this group, send email to [email protected]. >> To unsubscribe from this group, send email to >> [email protected]. >> For more options, visit this group at >> http://groups.google.com/group/coworking?hl=en. >> > > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
