I totally agree, and I am really looking forward to diving in. Thanks
for the encouragement!

Marilee

On Jul 15, 9:35 am, Alex Hillman <[email protected]> wrote:
> Marilee,
>
> Are you involved with any of your local coworking efforts? Hearing our
> dialogue on this list is pretty one sided, despite how insightful :)
>
> I'd highly encourage you to get out there and experience a few (or a dozen)
> different styles of coworking for yourself, as well as spend some time
> talking to people who participate as members, rather than operators. Our
> members tend to be far more insightful than I can, even when they don't mean
> to be :)
>
> -Alex
>
> /ah
> indyhall.org
> coworking in philadelphia
>
> On Thu, Jul 15, 2010 at 8:57 AM, marileebowlescarey <
>
> [email protected]> wrote:
> > I'm awed by the number of insights about this topic. As I have been
> > doing my due diligence, I have been both inspired by what is
> > happening, but also concerned about where it is going. So I appreciate
> > all your perspectives.
>
> > Marilee
>
> > On Jul 12, 2:06 pm, Campbell McKellar <[email protected]> wrote:
> > > All of these comments have been spot on; however I'd like to offer
> > another
> > > perspective (as a coworker).
>
> > > For some background, I'm working on Loosecubes, a website meant to
> > connect
> > > independents and travelers to the right coworking spaces and desk shares,
> > > and to facilitate connections between spaces and the people working in
> > them.
> > >  We have a basic prototype out and are working hard on the second phase
> > > (thanks to the many of you who've been beta testers and provided
> > feedback!).
> > >  So in some ways, I am not the typical coworker; however, in many ways I
> > am
> > > (if there is such a thing).
>
> > > In the last two weeks, working at New Work City, I have:
> > > - sat next to a publicist for startups who gave me some incredibly
> > valuable
> > > advice for about a half hour
> > > - had a successful facebook application builder review our wireframes and
> > > offer feedback
> > > - been introduced to a NY Times tech reporter and numerous bloggers
> > > - had my blackberry fixed by a handset expert who was able to talk me off
> > > the ledge after mine exploded
>
> > > All this for the price of a basic part time membership!
>
> > > If coworking spaces are able to communicate these types of experiences to
> > > people - using community members to do so - any business person is going
> > to
> > > come to the same conclusion I have:  the economic benefit to my business
> > is
> > > 10x what I pay to come to New Work City.  If you added up the cost to me
> > (as
> > > a understaffed startup entrepreneur) to track down a publicist,
> > developer,
> > > reporters, and tech support on an ad hoc basis (not to mention the cost
> > and
> > > time of engaging these services or spending time to meet with them and
> > > develop trusting relationships outside the workplace), it would be
> > > astronomical.  In fact, I probably just wouldn't do it, and my business
> > > would suffer because of it.
>
> > > I think if people are considering business centers, staying home, or not
> > > willing to pay for memberships, it's because we're not 1) building
> > > communities that collaborate or 2) our members are not communicating
> > clearly
> > > to the outside world the incredible economic opportunity coworking
> > creates
> > > for them.
>
> > > Maybe the next wave of adopters needs to be recruited on economic, not
> > > strictly personal/lifestyle terms.
>
> > > (Just my two cents!)
>
> > > Campbell McKellarwww.loosecubes.com
> > > beta invite code: lovemonday
>
> > > ps.  I know what Tony has created at NWC is incredibly special AND
> > > incredibly difficult to do, so please take my comments with a grain of
> > > salt!
>
> > > On Mon, Jul 12, 2010 at 12:06 PM, mark gilbreath <[email protected]
> > >wrote:
>
> > > > Marilee
>
> > > > You've gotten some great feedback on the barriers to growth for the
> > > > human/"community" aspects of coworking.   Let me add a couple of
> > thoughts
> > > > regarding the physical and operational aspects.  After all, coworking
> > > > facilities are real places with real expenses, offering a real product
> > to
> > > > customers from whom we expect/need to be compensated.  And, in many
> > cases we
> > > > owners/operators have ambitions for our coworking operations to be our
> > > > primary livelihood.   So while there may not be any barriers to growth
> > of
> > > > the human community, there are real practical challenges and barriers
> > to the
> > > > business operations.
>
> > > > *We should expect increasing competition in the marketplace.*  The
> > barrier
> > > > to entry to open a cowork facility is relatively low.  It is
> > unavoidable
> > > > that some communities will eventually be "overbuilt".  We should expect
> > the
> > > > serviced office/executive suites industry (Regus et al)  to wake up...
> > at
> > > > some point... and view coworking venues as competition.  We should
> > expect
> > > > competition from new players in the commercial real estate world who
> > are
> > > > scrambling to figure out what to do with a massive over supply of high
> > > > quality office space.
>
> > > > *We need to be able to operate our facilities at a profit, however
> > modest*.
> > > >   Facilities that are running at a loss or at just breakeven will not
> > be
> > > > able to sustain themselves against competition or unforeseen changes in
> > the
> > > > market.  We need to to have sufficient profit margin to maintain our
> > spaces,
> > > > invest in generating awareness to attract new users as we experience
> > > > turnover from our founding/first generation members, pay our staff and
> > > > overhead etc.
>
> > > > Yes the community - the people, left to freely interact and self
> > organize
> > > > ARE the culture, the heart and soul of our cowork facilities - *however
> > > > the spaces we create and the administrative processes we establish for
> > this
> > > > interaction are the backbone.  *How we design these spaces and the
> > > > business model we apply, has an enormous influence on member
> > productivity
> > > > and have a substantial impact on our cost of operations.   *To survive
> > and
> > > > grow as a movement* in a competitive marketplace we need to look for
> > the
> > > > same level of refinement and optimization that other real estate driven
> > > > businesses have discovered.  Look to successful hotels and coffee shops
> > for
> > > > inspiration.  These companies are constantly looking for marginal gains
> > in
> > > > all aspects of their operations to survive and grow.    This may sound
> > like
> > > > "going corporate" to some of us - but whether we remain individual
> > > > independent operators with a single great facility or aspire to grow to
> > have
> > > > multiple locations in a region (as many of you do and or hope to!)
> > scaling
> > > > will demand paying attention to the myriad of small physical and
> > operational
> > > > details....efficient utilization of space, effective marketing,
> > simplified
> > > > administration etc.
>
> > > > Mark
>
> > > > On Fri, Jul 9, 2010 at 4:50 PM, marileebowlescarey <
> > > > [email protected]> wrote:
>
> > > >> What do people think are the key barriers to growth in coworking?
>
> > > >> Marilee
>
> > > >> --
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>
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>
> > > > --
> > > > Mark Gilbreath
>
> > > > PO Box 2830
> > > > Ketchum, ID 83340
>
> > > > mobile  208-720-8107
> > > > skype    mfgilbreath
> > > > twitter    markgilbreath
>
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