Hi, A recent post on the global coworking blog should help shed some light on your problem. If you market your physical amenities, you'll attract people who want those physical amenities. If you promote your values and their importance, you'll attract people with the same ideals. http://blog.coworking.com/quit-marketing-your-stuff-and-start-marketing-your-values/
On Nov 18, 10:23 am, Miamishared <990confere...@miamishared.com> wrote: > Its not to say we don't want to create an eccentric workspace here but > we do want to still embody the open and leisurely environment of > coworking. We, as a company began as an internet business and just one > year ago decided to allow other companies or individuals rent space > from us. We thought this would be a great and successful idea because, > technically we already practiced the coworking culture (going on 8 > years strong), the only difference was we all worked under one > company. With that being said, we have been filling up our space and > have had no trouble with that.Currently have three companies that > embody the membership we are looking for, young,ambitious,creative and > collaborative. Its great to see that we have been able to bring > together individuals to share ideas, exchange advice, and even in one > instance contract one another. This is the type of environment we are > aiming for. > > That being said, these are only three out of the eight companies we > have as members. The people that tend to visit us, to view our space, > are mini-corporations that are more accustomed to a rigid and > structured environment than we have going on. We really want to be > that space were young entrepreneurials, like our selves when we > started out, can begin to grow their business with other ambitious > individuals like themselves. Now, we never turn members away potential > members who are pleasant and seem to want to embrace our environment > even if they are from more strict business backgrounds, but how can > we target more of our potential"ideal" members ? I believe it is our > location as well that draws so much corporate attention. We are at the > edge of Downtown In a contemporary high rise, that would be > intimidating to anyone starting out, but would be prime real estate > for big corporations. Any suggestions on how to target the right > members? -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to cowork...@googlegroups.com. To unsubscribe from this group, send email to coworking+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
