I'm very happy to be writing this email to the list right now. Also posted to 
my blog http://ryanpricemedia.com

One year ago, I was approached by Julia Young, the President of a local 
nonprofit organization called the Urban Think! Foundation. She was charged with 
transforming a soon-to-be out of business local bookstore into a Coworking 
space, event space, and a program to support local creatives. There were hazy 
thoughts about having a cafe, putting in a loft, and creating a versatile 
space. She found me because of my numerous blogs posts about Coworking, and my 
involvement in the local community.

I brought in a good friend of mine, Darren McDaniel, who had experience working 
at a similar space here in Orlando that was eventually strangled by 
bureaucracy. He had a business plan, several years of experience, and a PhD 
thesis paper about creating structure for freelancers and other creatives. 
Darren would be tapped as the Founding Director of the project, code named 
Urban ReThink.

We put out a survey to the old mailing list from the bookstore, and as many 
other communities as we could get in touch with. This concept is a bit bigger 
than Coworking space alone, but it shares values and lots of the superficial 
things many spaces have. To say this is ambitious would be an understatement. 
We do have some great things going for us.

The landlord is one of the original founders of the old bookstore, and he had 
other offers for the space - this is a passion project for him. A few months 
into this adventure, we found out he will be developing an area of downtown 
Orlando called the Creative Village - Craig and the rest of the nonprofit board 
are really committed to making our city better, and they have been invaluable 
throughout this process. From the big things like the space itself and the 
renovation, to smaller things like the PR and marketing strategy, and making 
connections with other organizations and businesses.

Starting in November, we started hosting events - film screenings, a book 
signing, an interactive art installation, and several holiday parties. These 
were a great learning experience, as our space is at street level, and on a 
major walking path to the rest of Downtown Orlando - the weekends are very 
colorful here.

On January 17th, our cafe partner opened their doors to a torrential downpour - 
but lunch time still brought in about a dozen people, eager to see their new 
neighbors. Last week, some furniture was delivered - donated from a local 
interior design shop - and we invited a few potential community members to 
start working here. Today was the final straw as the cable company connected 
the internet and we fired up our wi-fi - no more stealing from the neighbors!

We were lucky enough to be featured in the local daily newspaper a few weeks 
ago, and now I am told a business journal article related to independent 
workers will be landing this week - they even took my picture for it.

We still have so far to go - I'm pretty sure we're doing it backwards - the "if 
you build it, they will come" plan. I am feverishly trying to finish the 
website (just got the design on Friday) so I can stop answering all my 
questions via Facebook, Twitter and Email. At the same time, we know we have 
lots of interest - people wanting to (and already are) holding meetings here, 
people ready to sign up for memberships, mentors ready to give sage wisdom, and 
many and more things ready to happen.

In 2 weeks we'll have the start of our grand opening festivities, and who knows 
what will happen from there?

Photos: http://www.flickr.com/groups/urbanrethink/
News: http://facebook.com/UrbanReThink
Updates: http://twitter.com/urbanrethink
Website (coming soon): http://urbanrethink.com

Peace,
Ryan Price
[email protected]
UrbanReThink.com
@urbanrethink
625 E Central Blvd, Orlando, FL 32801
Creative. Collaborative. Transformative.

Fragmentation + other stories Book Release Feb 16

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