Drew: Each coworking space and location have unique marketing approaches. None of us have large marketing or advertising budget. We don't have it figured out, but here is want seems to be working. Nancy (who is co-managing) is a great advocate and champion of coworking in Durango.
Some basics: Design (or have it done) a good logo & graphics. Create a copy platform. Develop a marketing plan. We are positioning as "affordable workspace" and "no hassle office space"....then helping our members understand coworking. 1) Tours and free days: Get folks into your coworking space to experience it! We use "free day days" to help people understand and "get into" DurangoSpace. 2) A really good web site. We use Word Press. We had a professional webmaster help set it up to start. Now we can update our selves. Connect to social media, blog and be engaged online. 3) On social media, we have a Twitter account, and Facebook account. 4) As for online directories, we are in a couple of them (I think we are on Loosecubes, DeskMag). Not sure how these are working for us. 5) Signage: We are using an "A-frame" sign out front of DurangoSpace. And a new sign is coming. Plus some graphics inside and out. 6) Get out in the community and "talk up" your coworking space. 7) Create an initial press release, and get it to the media, especially the business news report (if there is one at local paper). 8) We operated for 90 days, and then had a formal open house. Used "evite" to send out invitations and had 70 people show up. 9) Have fun! Coworking is very interesting, and people are interested in the new way(s) to work. Capitalize on that. Jasper DurangoSpace, LLC http://durangospace.com 970-828-1340 On May 7, 12:50 am, Drew Poland <[email protected]> wrote: > How is everyone marketing their coworking space? > > Theres sites like deskwanted, I think most of us know about those. > Hosting Meetups also seems to be popular.. > > but what is everyone doing that is unique or really effective? -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
