Nice tips, Jasper. I'll add two more: 10) Host free events in your space like talks, workshops and so on. Make them in partnership with your customers. We organized a workshop last monday that was presented by two members. About 40 people participated in the event, most of them non-members of the space.
11) Participate in events in your location: as a geek, I participate in lots of events like WordPress Meetups, SEO, design and programming talks etc. Take some business cards and exchange as much as you can. 12) Support and/or sponsor events in your location: Some "geeks" from Silicon Valley came to Rio de Janeiro (Geeks on a plane) and I supported the event organization. There were about 100 people there, most of them startup founders that had never heard about coworking. It was amazing for us to spread this concept. Best regards, Cadu de Castro Alves BeesOffice Espaço de Coworking - Unidade Centro Rua Teófilo Otoni, 52/1203 - Centro - Rio de Janeiro - RJ CEP: 20090-070 Tel/Fax: + 55 21 2233-5126 www.beesoffice.com On 17/05/2011, at 01:11, Jazzman3 <[email protected]> wrote: > Drew: > > Each coworking space and location have unique marketing approaches. > None of us have large marketing or advertising budget. We don't have > it figured out, but here is want seems to be working. Nancy (who is > co-managing) is a great advocate and champion of coworking in > Durango. > > Some basics: Design (or have it done) a good logo & graphics. > Create a copy platform. Develop a marketing plan. We are > positioning as "affordable workspace" and "no hassle office > space"....then helping our members understand coworking. > > 1) Tours and free days: Get folks into your coworking space to > experience it! We use "free day days" to help people understand and > "get into" DurangoSpace. > 2) A really good web site. We use Word Press. We had a > professional webmaster help set it up to start. Now we can update our > selves. Connect to social media, blog and be engaged online. > 3) On social media, we have a Twitter account, and Facebook account. > 4) As for online directories, we are in a couple of them (I think we > are on Loosecubes, DeskMag). Not sure how these are working for us. > 5) Signage: We are using an "A-frame" sign out front of > DurangoSpace. And a new sign is coming. Plus some graphics inside > and out. > 6) Get out in the community and "talk up" your coworking space. > 7) Create an initial press release, and get it to the media, > especially the business news report (if there is one at local paper). > 8) We operated for 90 days, and then had a formal open house. Used > "evite" to send out invitations and had 70 people show up. > 9) Have fun! Coworking is very interesting, and people are > interested in the new way(s) to work. Capitalize on that. > > Jasper > > DurangoSpace, LLC > http://durangospace.com > 970-828-1340 > > On May 7, 12:50 am, Drew Poland <[email protected]> wrote: >> How is everyone marketing their coworking space? >> >> Theres sites like deskwanted, I think most of us know about those. >> Hosting Meetups also seems to be popular.. >> >> but what is everyone doing that is unique or really effective? > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
