Hey Drew -- our county tourism department brought Roger Brooks, the 
"destination development guru" (http://www.destinationdevelopment.com/) to 
town last fall to shop our county and to report our pitfalls when it came to 
tourism attractions. Although our town fails in many respects as a tourist 
destination, the shop owners seemed to be cured of competitiveness when he 
emphasized the impact in collective development.

In other words, an art lover might stop at a town that contained two art 
galleries, but he or she would make it a point to visit a town that 
contained twenty art galleries. All art galleries in the latter situation 
would benefit from the traffic, as that traffic would -- most likely -- 
consist of art lovers.

I think the same situation would apply to coworking collaboratives. Each 
space is different in look, feel and approach, yet all are focused on a new 
way of working. I wouldn't hesitate to say that a town that contained ten, 
rather than two, coworking collaboratives would attract more people to town 
with a coworking mentality. I think, too, that this is how revolutions begin 
- with the impact from collective thinking. ;)

Cheers,
Linda Goin
http://laventurestation.com/

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