We raised our rates when we opened our 2nd space. We announced that rates were going up in a month (the target date was the opening day in our 2nd space) but that you could lock in the current rates if you made a 6-month commitment before the deadline. It spurred a whole bunch of signups of new members, while giving current members a way to soften the blow (and mentally put it off to some distant point in time).
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