I can't help but keep looking back at our April Fools joke form 2008. I swear, I didn't mean to predict the future.
http://www.indyhall.org/blog/2008/04/01/a-perfect-partnership/ -Alex /ah indyhall.org coworking in philadelphia On Mon, Nov 7, 2011 at 4:58 PM, [email protected] < [email protected]> wrote: > The move by Regus to claim the coworking space validates the growing > power of coworking and the coworking movement. It also shows how > mainstream coworking (or at least the term coworking) has become. > Regus wouldn't have done this unless they were seeing rapidly growing > interest in coworking. > > Their pitch is an attempt to co-opt the term and redefine it to fit > their business goals and objectives. Classic marketing move - right > out of the positioning 101 playbook. > > I'm a bit surprised they claim to have invented coworking. This seems > too easy to dispute and of limited marketing value. I would have > stuck with "the world's largest coworking company." That's more > defensible (even if it's wrong), and the more powerful claim. > > The good news is this should increase the awareness of coworking, > especially in the corporate market where Regus plays. It also > provides a differentiation opportunity for the real coworking spaces. > > > On Nov 7, 6:55 am, Ky Ekinci (Office Divvy ™) <[email protected]> > wrote: > > I chuckled when I read this press release by Regus today. > > > > http://www.marketwatch.com/story/coworking-revolution-regus-cites-ris... > > > > Obviously they realize that their existing business model will not > > sustain, and is now passé. It is concerning though that they claim > > overnight that they are not only a coworking space provider but also a > > pioneers in the movement. > > > > Thoughts? > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > > -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
