I had missed that. Freakin' hilarious. On Nov 7, 4:33 pm, Alex Hillman <[email protected]> wrote: > I can't help but keep looking back at our April Fools joke form 2008. > > I swear, I didn't mean to predict the future. > > http://www.indyhall.org/blog/2008/04/01/a-perfect-partnership/ > > -Alex > > /ah > indyhall.org > coworking in philadelphia > > On Mon, Nov 7, 2011 at 4:58 PM, [email protected] < > > > > > > > > [email protected]> wrote: > > The move by Regus to claim the coworking space validates the growing > > power of coworking and the coworking movement. It also shows how > > mainstream coworking (or at least the term coworking) has become. > > Regus wouldn't have done this unless they were seeing rapidly growing > > interest in coworking. > > > Their pitch is an attempt to co-opt the term and redefine it to fit > > their business goals and objectives. Classic marketing move - right > > out of the positioning 101 playbook. > > > I'm a bit surprised they claim to have invented coworking. This seems > > too easy to dispute and of limited marketing value. I would have > > stuck with "the world's largest coworking company." That's more > > defensible (even if it's wrong), and the more powerful claim. > > > The good news is this should increase the awareness of coworking, > > especially in the corporate market where Regus plays. It also > > provides a differentiation opportunity for the real coworking spaces. > > > On Nov 7, 6:55 am, Ky Ekinci (Office Divvy ™) <[email protected]> > > wrote: > > > I chuckled when I read this press release by Regus today. > > > >http://www.marketwatch.com/story/coworking-revolution-regus-cites-ris... > > > > Obviously they realize that their existing business model will not > > > sustain, and is now passé. It is concerning though that they claim > > > overnight that they are not only a coworking space provider but also a > > > pioneers in the movement. > > > > Thoughts? > > > -- > > You received this message because you are subscribed to the Google Groups > > "Coworking" group. > > To post to this group, send email to [email protected]. > > To unsubscribe from this group, send email to > > [email protected]. > > For more options, visit this group at > >http://groups.google.com/group/coworking?hl=en.
-- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
