Susan: I think the NPR story is in part a function of the amount of press coworking has been getting. As a topic gets more coverage (and coworking's gotten a lot of coverage over the last 6 months), reporters and editors start to look for new angles and hooks to cover. This is due to reporters/editors not wanting to just write "me too" stories. They also tend to write more about the negatives, or at least things that could be perceived as negative. This is especially true for the national media outlets like NPR (the local media are usually pretty happy with local angles).
Because of this, the best story ideas will be something new - or at least new to those with limited knowledge of coworking. A few areas I think are pretty topical and potentially interesting to reporters right now include positive examples of: big companies using coworking (despite recent spurt of stories, still fairly fresh), startups using coworking (anything related to startups is pretty hot right now), women and coworking, other traditionally under served groups and coworking, foreign companies using coworking as a US base of operations, US companies using overseas coworking facilities as a base of operations. I also think good stories about the positive impact of coworkers collaborating, as Will mentioned, are very powerful and will find interest with the media. I'm sure there are many, many more examples of new angles you and the others in this group could come up with. -- You received this message because you are subscribed to the Google Groups "Coworking" group. To view this discussion on the web visit https://groups.google.com/d/msg/coworking/-/L0xLn5YlldAJ. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
