Thanks, Steve - I think you're 100% correct in your assessment of the current situation.
My hope is that by working together a bit and coalescing some coworking story data, we can help get some of the more interesting (and new!) stories out there to the press. Getting annoyed by a story is one thing, but being proactive and working towards a solution is another! It is not lost on me that having coworking in the national press is exciting. It's great to be a part of a national (and international) dialogue, and I simply want to make a difference in how the conversation is framed. I want to hear stories of good and interesting work being done. Success stories. Big and small. I know I'm shooting a bit for the moon here, but if it at all helps to move away from the stories of the "stuff" towards the stories about the "why" of coworking, I'll feel some small smidgen of success. Here's that link again: https://docs.google.com/spreadsheet/viewform?formkey=dEluZWdWM0Y4QUs5X0pEOVVrQlN4QkE6MQ#gid=0 S __ Office Nomads officenomads.com 206-484-5859 On Wed, Apr 11, 2012 at 10:28 AM, Steve King <[email protected]>wrote: > Susan: > > I think the NPR story is in part a function of the amount of press > coworking has been getting. As a topic gets more coverage (and coworking's > gotten a lot of coverage over the last 6 months), reporters and editors > start to look for new angles and hooks to cover. This is due to > reporters/editors not wanting to just write "me too" stories. They also > tend to write more about the negatives, or at least things that could be > perceived as negative. This is especially true for the national media > outlets like NPR (the local media are usually pretty happy with local > angles). > > Because of this, the best story ideas will be something new - or at least > new to those with limited knowledge of coworking. A few areas I think are > pretty topical and potentially interesting to reporters right now include > positive examples of: big companies using coworking (despite recent spurt > of stories, still fairly fresh), startups using coworking (anything related > to startups is pretty hot right now), women and coworking, other > traditionally under served groups and coworking, foreign companies using > coworking as a US base of operations, US companies using overseas coworking > facilities as a base of operations. > > I also think good stories about the positive impact of coworkers > collaborating, as Will mentioned, are very powerful and will find interest > with the media. > > I'm sure there are many, many more examples of new angles you and the > others in this group could come up with. > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To view this discussion on the web visit > https://groups.google.com/d/msg/coworking/-/L0xLn5YlldAJ. > > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
