Re: Market research This was a key component to getting the ball rolling for Local 64, a new coworking/creativity incubator in Montpelier, Vermont. I ran two surveys which I used to frame up context in my business plan. Here's a little background:
A central claim that I and other drivers at Local 64 are making is that Vermont is at an inflection point, our nascent creative economy is tipping and this is the right time to be making some smart investments in creative industries in a state traditionally dominated by agricultural concerns. So with that in mind, I wanted to find out a) a little more about who is creating, what they're creating, where they create, where they sell, etc; and b) what is the appetite for connection, the need for space, etc. These were the topics of the two surveys that were fielded, one in February and the second in March. The first survey targeted the entire state, the second targeted central Vermont creatives - in my market catchment. Now, reach and completion wasn't as robust as I'd have liked: averaged 40 respondents for each where I'd have preferred closer to 100. Anyway, I used Google survey to collect and run very basic interpretation of the data. *Survey* 1 is here: http://bit.ly/IS50NS / *Results* here: http://bit.ly/KohZ7T *Survey* 2 is here: http://bit.ly/Ij3WAy /* Results* here: http://bit.ly/FOfhrF It would be interesting, for "drivers" in this movement, to provide a customizable survey that coworking startups could use - this would provide some useful topline data as well as value to the startup. Hope this is helpful. Very best, lars --- @lhtorres -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
