Hi Alex, Great job
Rosa 2012/12/6 Alex Hillman <[email protected]> > What do *you* think about when you look at the website for your coworking > space? > > What do *your members*, and *prospective members*, think about when they > look at your website? > > Over this past year we've taken a lot of inventory of how our community > has grown and matured, and along the way we realized that our website > didn't do a very good job of communicating it anymore. > > A lot had changed in the 3+ years since we designed and launched the last > one! Our members have become the dominant voice of Indy Hall, not me. And > many of the photos we were sporting were from our original space, and we > had none of our new expansion. > > So we sat down with two objectives for a redesign: > > 1) Refresh the website to accurately and honestly reflect who we are and > what it's like to be here. > 2) Have a website that was co-created by the members. Their thoughts. > Their ideas. Their words. > > With those objectives, we spent 4 evening sessions in August brainstorming > with about 2 dozen of our members from various disciplines, including many > who have never designed or built a website before. > > We asked ourselves, "what does a website for Indy hall need to accomplish?" > > First, a website is informational, of course. There were certain basics > that couldn't be omitted. But we challenged ourselves to think about why we > would decide to keep one part of the site but not another. > > We determined that beyond information, *the purpose of our website was to > be an invitation. * > > From there, we set out to write copy, shoot new photos, and make the > simplest version of our web presence that accomplished our goals. Every > photo, every line of copy, was written by our members (except for one line > that we lifted with permission from our friends at The Workbench in Sydney) > > We launched today, at http://indyhall.org. > > Though we're far from done, we've accomplished a lot - not just by > launching a new website, but by having our members voices be the voice of > Indy Hall. > > After all, that's always been the voice that attracts more new, wonderful > members. > > -Alex > > > -- > /ah > indyhall.org > coworking in philadelphia > pre-order my new eBook, " <http://book.businessofcommunity.com/?email>the > business of community <http://book.businessofcommunity.com/?ref=email> > > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > For more options, visit https://groups.google.com/groups/opt_out. > > > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. For more options, visit https://groups.google.com/groups/opt_out.
