Great new logo and site Alex!

Chad Ballantyne
705.812.0689
[email protected]







Barrie's Coworking Community
Perfect for small businesses, startups and entrepreneurs.
12 Dunlop St E, Barrie Ontario, L4M 1A3
Memberships start at $25/mth
www.thecreativespace.ca
705-812-0689

On 2012-12-07, at 10:13 AM, ShannonSkylightCoworking wrote:

> Fabulous, Alex!  The new site looks really, really great.  Congratulations 
> and as always - a job well done!
> 
> Shannon
> www.skylightcoworking.com
> (We could use a new website too I guess haha)!
> 
> 
> On Thursday, December 6, 2012 5:52:05 PM UTC-5, Alex Hillman wrote:
> What do you think about when you look at the website for your coworking space?
> 
> What do your members, and prospective members, think about when they look at 
> your website?
> 
> Over this past year we've taken a lot of inventory of how our community has 
> grown and matured, and along the way we realized that our website didn't do a 
> very good job of communicating it anymore. 
> 
> A lot had changed in the 3+ years since we designed and launched the last 
> one! Our members have become the dominant voice of Indy Hall, not me. And 
> many of the photos we were sporting were from our original space, and we had 
> none of our new expansion.
> 
> So we sat down with two objectives for a redesign:
> 
> 1) Refresh the website to accurately and honestly reflect who we are and what 
> it's like to be here. 
> 2) Have a website that was co-created by the members. Their thoughts. Their 
> ideas. Their words. 
> 
> With those objectives, we spent 4 evening sessions in August brainstorming 
> with about 2 dozen of our members from various disciplines, including many 
> who have never designed or built a website before. 
> 
> We asked ourselves, "what does a website for Indy hall need to accomplish?"
> 
> First, a website is informational, of course. There were certain basics that 
> couldn't be omitted. But we challenged ourselves to think about why we would 
> decide to keep one part of the site but not another. 
> 
> We determined that beyond information, the purpose of our website was to be 
> an invitation. 
> 
> From there, we set out to write copy, shoot new photos, and make the simplest 
> version of our web presence that accomplished our goals. Every photo, every 
> line of copy, was written by our members (except for one line that we lifted 
> with permission from our friends at The Workbench in Sydney)
> 
> We launched today, at http://indyhall.org. 
> 
> Though we're far from done, we've accomplished a lot - not just by launching 
> a new website, but by having our members voices be the voice of Indy Hall. 
> 
> After all, that's always been the voice that attracts more new, wonderful 
> members.  
> 
> -Alex
> 
> 
> --
> /ah
> indyhall.org
> coworking in philadelphia
> pre-order my new eBook, "the business of community
> 
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